OUR CONTACTS
Via Manin 30,
21100 Varese, Italy
Phone +39 0332/239546
info@weblink.it
weblinksrl@pec.weblink.it
OUR HOURS
Monday to Friday
From 8:30 AM to 6:00 PM
Digital opportunities for Italy’s 5 million companies are much broader than one might think. The figures show that out of €2.2 trillion in B2B turnover, meaning all sales between companies that are necessary for the final transaction between company and consumer, B2C, only 15%, €335 billion, is generated through e-commerce tools. This figure is consistent with Italy’s 25th place in Europe for digitalisation, but it also highlights a vast growth opportunity where the return on investment is decidedly high.
This percentage is in fact very uneven: it is mainly large companies targeting foreign markets, and a few sectors such as automotive, that adopt B2B e-commerce. Instead, when it comes to SMEs, the backbone of our economy, the usage rate drops to 2.6%.
To prevent the digital wave from turning into a tsunami, companies must undertake a digitalisation path in which
B2B e-commerce plays a primary role.
B2B e-commerce allows companies to operate efficiently and significantly reduce costs, thanks to major reductions in time and error margins, while also delivering innovative and higher-quality services to customers.
Although B2B e-commerce tools have existed for years, they have recently been influenced by B2C models: platforms such as eBay and Amazon have become popular thanks to ease of use and visual design. This evolution has pushed companies to focus on the quality of the content used to present products: it is no longer enough to provide a code and a description; a varied range of detailed information must be offered, including visual content, related products and recommended products. A well-implemented B2B e-commerce system can positively impress buyers, resulting in increased purchases and greater loyalty towards the company.
B2B e-commerce can unlock huge opportunities, but only with a broad digitalisation strategy can a company truly relaunch its business. For years, Weblink has supported the efforts of those who want to embrace a long-term vision, because only quality can help face the challenges of tomorrow.
Discover our B2B systems or contact us to learn more.
