PIM: The Power of Data

In today’s digital era, data is the new oil and, not surprisingly, it is at the heart of the success of web giants. It is therefore easy to understand how the information held by companies can also become an important success factor, provided that its management is well organised and efficient.

Thanks to Product Information Managers, PIM systems, a company can structure all product information from the various business units in a uniform and easy way, while also tracking every change. With PIM systems, companies can have total, real-time control over information and access it immediately.

Through this organised data management, a company can communicate all product information in a detailed, fast and accessible way, drastically reducing uncertainty for customers or partners and putting them in the best position, for example, to properly evaluate an offer.

Unfortunately, such ease of interaction between a company and its customers, partners or suppliers is quite rare. In fact, for various reasons, often linked to the evolution of information systems and internal organisation, the use of PIM systems is still not so widespread, and company information is often fragmented, frequently scattered across different IT platforms.

Inefficient data organisation quickly reveals its critical issues, as in the classic case where a company needs to provide a digital catalogue: to retrieve and make the necessary information available, both the company and its counterpart must face costs and efforts that could instead be significantly reduced.

In the digital world, relying on functional data organisation has now become essential. Today, even paper catalogues are generated by software based on structured product data. This data is the source for distributing information through all other channels as well: websites, e-commerce, mobile product apps or information systems for points of sale.

Weblink supports companies in achieving efficiency in the use of data, managing complete and structured catalogues for its clients, even with millions of products, including all their characteristics, attributes and relationships.

Contact us to learn more.