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The digital opportunities for Italy’s 5 million businesses are far greater than one might think. The numbers tell us that of the €2.2 trillion generated in B2B (business-to-business) transactions, comprising all sales between companies necessary for the final B2C (business-to-consumer) transaction, only 15% (€335 billion) is conducted using e-commerce tools. This aligns with Italy’s 25th place in Europe for digitalization but highlights significant growth potential with a high return on investment.
This percentage is also highly uneven: primarily large companies targeting foreign markets and a few sectors, such as automotive, adopt B2B e-commerce. For SMEs,the backbone of our economy, the adoption rate drops to just 2.6%.
To prevent the digital wave from turning into a tsunami, companies must embark on a path of digitalization, where B2B e-commerce plays a primary role.
B2B e-commerce enables businesses to operate more efficiently and significantly reduce costs, thanks to shorter timelines and fewer errors, while delivering innovative, higher-quality services to clients.
Although B2B e-commerce tools have been around for years, they have recently been influenced by B2C models. Platforms like eBay and Amazon have set standards for ease of use and visual appeal. This evolution has encouraged companies to focus on the quality of product content: it is no longer enough to provide a code and description. Instead, businesses must offer a diverse range of detailed information, including visual elements, related products, and recommendations. A well-implemented B2B e-commerce system can impress buyers, leading to increased purchases and greater loyalty to the brand.
B2B e-commerce can unlock vast opportunities, but only through a comprehensive digitalization strategy can businesses truly thrive. For years, Weblink has supported those who aim for a long-term vision, because quality is the key to overcoming tomorrow’s challenges.
Explore our B2B systems or contact us to learn more.
