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In contrast to the high level of improvisation seen in the past, today, a website is at the core of a well-structured marketing strategy.
Such a strategy must balance the technical aspects and communication needs of an online presence. A website not only delivers all necessary information quickly and simply but also conveys a company’s values, shaping its corporate identity.
One key technical consideration is the speed at which user behaviors and expectations evolve. For instance, the sharp increase in mobile browsing has made it essential for websites to be easy to use, with responsive layouts and clear information hierarchies.
The second technical challenge is being discovered amidst the congested digital traffic. With 1.3 billion websites worldwide and nearly 5 million in Italy alone, appearing on the first page of search results is no small feat.
This challenging goal must be a priority to avoid being relegated to the infamous second page of Google, often humorously described as ‘the best place to hide a body.’.
To avoid this fate, businesses must leverage Search Engine Optimization (SEO), the science of improving a site’s position on Google. SEO helps pinpoint the nature of searches in your sector and allows you to create targeted content to capture search traffic.
In addition to its technical role, a website is central to a company’s communication and marketing needs. It serves as the headquarters for actions such as sending newsletters, posting on social media, or launching banner ads. These external actions capture a visitor’s attention and direct them to the site, where the marketing strategy is effectively completed.
To harness the potential of the web, it’s essential to master this mix of skills. For years, Weblink has partnered with businesses of all kinds, providing expertise through comprehensive services in analysis, consultancy, development, and support.
Our team is always ready to listen and assist our clients in exploring these aspects and turning them into tangible business opportunities, whether it’s about creating or optimizing a website or crafting effective marketing strategies.
