{"id":6556,"date":"2019-07-04T11:48:07","date_gmt":"2019-07-04T09:48:07","guid":{"rendered":"https:\/\/www.weblink.it\/portfolio-lavori\/mi-piaace-piattaforma-di-food-delivery\/"},"modified":"2026-02-11T16:57:25","modified_gmt":"2026-02-11T15:57:25","slug":"mi-piaace-food-delivery-platform","status":"publish","type":"portfolio","link":"https:\/\/www.weblink.it\/en\/portfolio-lavori\/mi-piaace-food-delivery-platform\/","title":{"rendered":"Mi Piaace \u2013 Food Delivery Platform"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0nmx7s1-48790e0d7c6c8a7fbd87c9141ad169a0\">\n.avia-section.av-k0nmx7s1-48790e0d7c6c8a7fbd87c9141ad169a0 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/sub_header_home.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-k0nmx7s1-48790e0d7c6c8a7fbd87c9141ad169a0 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class='entry-content-wrapper clearfix'>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0nnh9h2-0b6f28acd1ed995089671e82a2f48e4d\">\n#top .hr.hr-invisible.av-k0nnh9h2-0b6f28acd1ed995089671e82a2f48e4d{\nheight:150px;\n}\n<\/style>\n<div  class='hr av-k0nnh9h2-0b6f28acd1ed995089671e82a2f48e4d hr-invisible  avia-builder-el-1  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0nnp25h-bec320cdd8aebc8b62b0384e0d42688c\">\n.avia-image-container.av-k0nnp25h-bec320cdd8aebc8b62b0384e0d42688c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k0nnp25h-bec320cdd8aebc8b62b0384e0d42688c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k0nnp25h-bec320cdd8aebc8b62b0384e0d42688c av-styling- av-hover-grow avia-align-center  avia-builder-el-2  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5712 avia-img-lazy-loading-not-5712 avia_image ' src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-logo.png\" alt='' title='mi-piaace-logo'  height=\"59\" width=\"272\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0nnh9h2-fc1a751bd4525076e48fb4a33befa29e\">\n#top .hr.hr-invisible.av-k0nnh9h2-fc1a751bd4525076e48fb4a33befa29e{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-k0nnh9h2-fc1a751bd4525076e48fb4a33befa29e hr-invisible  avia-builder-el-3  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24qsy9-f3ff5a585a313b8d2fa4cc324e3239e2\">\n#top .av-special-heading.av-24qsy9-f3ff5a585a313b8d2fa4cc324e3239e2{\nmargin:0 0 0 0;\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-24qsy9-f3ff5a585a313b8d2fa4cc324e3239e2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-24qsy9-f3ff5a585a313b8d2fa4cc324e3239e2 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-24qsy9-f3ff5a585a313b8d2fa4cc324e3239e2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-24qsy9-f3ff5a585a313b8d2fa4cc324e3239e2 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-4  el_after_av_hr  el_before_av_hr  av-linked-heading'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Mi Piaace \u2013 food delivery platform<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0nnh9h2-adc0d126c7d02b51b3da9e43eadebbd1\">\n#top .hr.hr-invisible.av-k0nnh9h2-adc0d126c7d02b51b3da9e43eadebbd1{\nheight:32px;\n}\n<\/style>\n<div  class='hr av-k0nnh9h2-adc0d126c7d02b51b3da9e43eadebbd1 hr-invisible  avia-builder-el-5  el_after_av_heading  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0nnh9h2-0b6f28acd1ed995089671e82a2f48e4d\">\n#top .hr.hr-invisible.av-k0nnh9h2-0b6f28acd1ed995089671e82a2f48e4d{\nheight:150px;\n}\n<\/style>\n<div  class='hr av-k0nnh9h2-0b6f28acd1ed995089671e82a2f48e4d hr-invisible  avia-builder-el-7  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6556'><div class='entry-content-wrapper clearfix'><section  class='av_textblock_section av-k0nortt2-efc497c2a9b0ba472885127aa665db5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"h2portfolio\"><span data-sheets-root=\"1\">Mi Piaace: how to transform an idea into a winning project<\/span><\/h2>\n<\/div><\/section>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2x5lwq-9177d6b25692112c348608f618aadfb2\">\n.flex_column.av-2x5lwq-9177d6b25692112c348608f618aadfb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2x5lwq-9177d6b25692112c348608f618aadfb2 av_one_half  avia-builder-el-9  el_after_av_textblock  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-jxochwxg-06199dff99af923a5a805e145fa4ff43 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span data-sheets-root=\"1\"><strong>Mi Piaace<\/strong> is a <strong>food delivery platform<\/strong> that allows customers to order lunch or dinner online and have it delivered to their doorstep at the scheduled time.<br \/>\nWe can truly say we witnessed the birth of this project, starting from the moment its founder walked into our office with an idea and a (very large) sheet of paper, where he had sketched out the concept he envisioned.<\/span><\/p>\n<h4><span data-sheets-root=\"1\">How does an idea become a winning project?<br \/>\n<\/span><\/h4>\n<p><span data-sheets-root=\"1\">After the initial analysis phase, our work began on two parallel tracks: <strong>developing the platform<\/strong> and <strong>building the brand<\/strong>. At the time, <strong>Mi Piaace<\/strong> was just a name, invented almost playfully, around which a brand needed to be built and positioned. We focused on crafting a <strong>brand image<\/strong> that, through <strong>the logo<\/strong>, would convey the smart and social essence of a service positioned as highly innovative within the launch territory (the <strong>Varese<\/strong> area). The result was a logo featuring a \u201clike\u201d and a fork, now prominently displayed on the website, the <strong>smartphone app<\/strong>, and the gear of delivery personnel, cleverly branded as Caamerieri. The <strong>development<\/strong> of the platform involved multiple Weblink departments. The <strong>website<\/strong> <a href=\"http:\/\/www.mipiaace.it\">www.mipiaace.it<\/a>, customized from our go-to <strong>eCommerce<\/strong> platform, serves as the interface for a sophisticated system that calculates and distributes incoming orders based on the availability of delivery personnel during specific time slots.<\/span><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2x5lwq-575c4440b5c6c960889910d72028a215\">\n.flex_column.av-2x5lwq-575c4440b5c6c960889910d72028a215{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2x5lwq-575c4440b5c6c960889910d72028a215 av_one_half  avia-builder-el-11  el_after_av_one_half  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-jxochwxg-06199dff99af923a5a805e145fa4ff43 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span data-sheets-root=\"1\">A key tool in this system is the <strong>Android app<\/strong> used by the delivery team. This app allows them to receive and confirm orders, ensuring punctual and efficient delivery across the city, aided by an integrated <strong>geolocation<\/strong> system. After the launch phase and subsequent expansion to other cities, Weblink developed an <strong>iOS app<\/strong> and an enhanced <strong>Android app<\/strong> for <strong>Mi Piaace<\/strong>\u2019s customers. These apps replicate all the functionalities of <a href=\"http:\/\/www.mipiaace.it\">www.mipiaace.it<\/a>, with the added convenience of a <strong>geolocation<\/strong> system that instantly checks whether the requested delivery area is covered by the service. The latest addition is an <strong>Android tablet app<\/strong>, enabling restaurants to manage incoming orders seamlessly. From a <strong>marketing<\/strong> perspective, the <strong>Mi Piaace<\/strong> brand requires continuous <strong>content creation<\/strong>, especially for <strong>social media<\/strong>. Weblink supports the <strong>Mi Piaace<\/strong> team by producing daily <strong>visual<\/strong>, <strong>textual<\/strong>, and <strong>video content<\/strong> to promote initiatives and updates on the brand\u2019s <strong>Facebook<\/strong>, <strong>Instagram<\/strong>, and <strong>LinkedIn<\/strong> channels. Through a combination of innovative technology and compelling marketing, Mi Piaace has grown from a simple idea into a successful, recognizable food delivery platform.<\/span><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-k0nt7ska-2aeb16ee8858cd4457c0a370c4eeea68 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_one_half  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6556'><div class='entry-content-wrapper clearfix'>\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0nw4rh6-7afa45b50a4da2b70af50b5bfd0636a4\">\n#top .avia-gallery.av-k0nw4rh6-7afa45b50a4da2b70af50b5bfd0636a4 .avia-gallery-thumb a{\nwidth:20%;\n}\n<\/style>\n<div  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https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-1.jpg 1124w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" data-rel='gallery-1' data-prev-img='https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-1-495x400.jpg' class='first_thumb lightbox ' data-onclick='1' title='mi-piaace-portfolio-1'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5714 avia-img-lazy-loading-not-5714\"   src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-1.jpg\" width=\"1124\" height=\"844\"  title='mi-piaace-portfolio-1' alt='' srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-1.jpg 1124w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-1-300x225.jpg 300w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-1-768x577.jpg 768w, 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height=\"400\" src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-4-495x400.jpg\" title='mi-piaace-portfolio-4' alt='' srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-4-495x400.jpg 495w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-4-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><a href=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-3-1030x773.jpg\" data-srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-3-1030x773.jpg 1030w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-3-300x225.jpg 300w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-3-768x577.jpg 768w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-3-705x529.jpg 705w, 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title='mi-piaace-portfolio-5' alt='' srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-5.jpg 1124w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-5-300x225.jpg 300w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-5-768x577.jpg 768w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-5-1030x773.jpg 1030w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-5-705x529.jpg 705w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5718 avia-img-lazy-loading-5718\"  width=\"495\" height=\"400\" src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-5-495x400.jpg\" title='mi-piaace-portfolio-5' alt='' srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-5-495x400.jpg 495w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/07\/mi-piaace-portfolio-5-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><\/div><\/div>\r\n\r\n\r\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0npyiz6-160160271cd1eae1dd38b3d30ec34bef\">\n.avia-section.av-k0npyiz6-160160271cd1eae1dd38b3d30ec34bef{\nbackground-color:#ed2649;\nbackground-image:unset;\n}\n<\/style>\n<div id='portfolio-banner-link'  class='avia-section av-k0npyiz6-160160271cd1eae1dd38b3d30ec34bef main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6556'><div class='entry-content-wrapper 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