{"id":6568,"date":"2019-10-18T12:41:47","date_gmt":"2019-10-18T10:41:47","guid":{"rendered":"https:\/\/www.weblink.it\/portfolio-lavori\/realizzazione-sito-web-usag\/"},"modified":"2026-02-11T16:56:51","modified_gmt":"2026-02-11T15:56:51","slug":"usag-website-development","status":"publish","type":"portfolio","link":"https:\/\/www.weblink.it\/en\/portfolio-lavori\/usag-website-development\/","title":{"rendered":"USAG &#8211; Website Development"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0nmx7s1-f432dc5352915c919cdcfa11ed440681\">\n.avia-section.av-k0nmx7s1-f432dc5352915c919cdcfa11ed440681 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/usag-website.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-k0nmx7s1-f432dc5352915c919cdcfa11ed440681 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='portfolio-intro'  class='avia-section av-k0nmx7s1-f432dc5352915c919cdcfa11ed440681 main_color avia-section-huge avia-no-border-styling  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-25 av-height-25  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='25' data-av_min_height_opt='25'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6568'><div class='entry-content-wrapper clearfix'>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0nnh9h2-0b6f28acd1ed995089671e82a2f48e4d\">\n#top .hr.hr-invisible.av-k0nnh9h2-0b6f28acd1ed995089671e82a2f48e4d{\nheight:150px;\n}\n<\/style>\n<div  class='hr av-k0nnh9h2-0b6f28acd1ed995089671e82a2f48e4d hr-invisible  avia-builder-el-1  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0nnp25h-9cb4437b0be6eb6087cf20880b17ac85\">\n.avia-image-container.av-k0nnp25h-9cb4437b0be6eb6087cf20880b17ac85 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k0nnp25h-9cb4437b0be6eb6087cf20880b17ac85 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k0nnp25h-9cb4437b0be6eb6087cf20880b17ac85 av-styling- av-hover-grow avia-align-center  avia-builder-el-2  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5808 avia-img-lazy-loading-not-5808 avia_image ' src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/usag-logo.jpg\" alt='' title='usag-logo'  height=\"200\" width=\"200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/usag-logo.jpg 200w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/usag-logo-80x80.jpg 80w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/usag-logo-36x36.jpg 36w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/usag-logo-180x180.jpg 180w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/div><\/div><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0nnh9h2-fc1a751bd4525076e48fb4a33befa29e\">\n#top .hr.hr-invisible.av-k0nnh9h2-fc1a751bd4525076e48fb4a33befa29e{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-k0nnh9h2-fc1a751bd4525076e48fb4a33befa29e hr-invisible  avia-builder-el-3  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1w617jt-5848baaef25af4efea5ca443900dd59b\">\n#top .av-special-heading.av-k1w617jt-5848baaef25af4efea5ca443900dd59b{\nmargin:0 0 0 0;\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-k1w617jt-5848baaef25af4efea5ca443900dd59b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k1w617jt-5848baaef25af4efea5ca443900dd59b .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-k1w617jt-5848baaef25af4efea5ca443900dd59b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k1w617jt-5848baaef25af4efea5ca443900dd59b av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-4  el_after_av_hr  el_before_av_hr  av-linked-heading'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >USAG Website Development<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0nnh9h2-adc0d126c7d02b51b3da9e43eadebbd1\">\n#top .hr.hr-invisible.av-k0nnh9h2-adc0d126c7d02b51b3da9e43eadebbd1{\nheight:32px;\n}\n<\/style>\n<div  class='hr av-k0nnh9h2-adc0d126c7d02b51b3da9e43eadebbd1 hr-invisible  avia-builder-el-5  el_after_av_heading  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0nnh9h2-0b6f28acd1ed995089671e82a2f48e4d\">\n#top .hr.hr-invisible.av-k0nnh9h2-0b6f28acd1ed995089671e82a2f48e4d{\nheight:150px;\n}\n<\/style>\n<div  class='hr av-k0nnh9h2-0b6f28acd1ed995089671e82a2f48e4d hr-invisible  avia-builder-el-7  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6568'><div class='entry-content-wrapper clearfix'><section  class='av_textblock_section av-k0nortt2-efc497c2a9b0ba472885127aa665db5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"h2portfolio\"><span data-sheets-root=\"1\">Create a fast website with a unique design<\/span><\/h2>\n<\/div><\/section>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2x5lwq-9177d6b25692112c348608f618aadfb2\">\n.flex_column.av-2x5lwq-9177d6b25692112c348608f618aadfb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2x5lwq-9177d6b25692112c348608f618aadfb2 av_one_half  avia-builder-el-9  el_after_av_textblock  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-jxochwxg-06199dff99af923a5a805e145fa4ff43 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span data-sheets-root=\"1\"><strong>USAG<\/strong> is a major player in the tool manufacturing industry and has relied on Weblink for years to implement a wide range of digital solutions. From smartphone and tablet applications to a digital catalog, internal tools, and the <strong>company\u2019s corporate website, www.usag.it<\/strong>. The project began as a redesign of <strong>USAG<\/strong>\u2019s old portal and was carried out in collaboration with the company\u2019s internal marketing team, with whom we worked closely from the outset to define the requirements. Next, we moved on to the graphic design of the UI and UX, following a hierarchy of priorities aimed at <strong>creating<\/strong> a highly distinctive yet lightweight and high-performing <strong>website<\/strong>. The goal was to ensure that the most sought-after information was easy and intuitive for users to find. The result is a highly recognizable website with a dual purpose: one that serves as a corporate presentation and another that highlights the extensive product catalog. A major focus was placed on optimizing the internal search engine to deliver accurate results tailored to the countless variables of this particular product type. Each product is presented with its variants, technical details, and summary sheets in PDF format, generated dynamically by the website to ensure the information is always up-to-date.<\/span><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2x5lwq-575c4440b5c6c960889910d72028a215\">\n.flex_column.av-2x5lwq-575c4440b5c6c960889910d72028a215{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2x5lwq-575c4440b5c6c960889910d72028a215 av_one_half  avia-builder-el-11  el_after_av_one_half  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-jxochwxg-06199dff99af923a5a805e145fa4ff43 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span data-sheets-root=\"1\">It\u2019s worth noting that the catalog section\u2019s data is automatically sourced from the company\u2019s repository, ensuring that any changes made once are seamlessly propagated across all digital media. <\/span><span data-sheets-root=\"1\"><strong>The USAG website<\/strong> features a <strong>CMS<\/strong> for managing information and pages, enabling company staff to make updates or changes at any time. Working closely with <strong>USAG<\/strong>\u2019s marketing team, we also refined the <strong>SEO<\/strong> strategy, optimizing content to improve indexing by search engines. We continue to update and enhance this project, adding functionalities requested by <strong>USAG<\/strong> and others suggested by us to streamline efforts in meeting the needs and desires of end users.<\/span><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-k0nt7ska-2aeb16ee8858cd4457c0a370c4eeea68 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_one_half  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6568'><div class='entry-content-wrapper clearfix'>\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0nw4rh6-709feca95e323bfe9795ab8d87cda691\">\n#top .avia-gallery.av-k0nw4rh6-709feca95e323bfe9795ab8d87cda691 .avia-gallery-thumb a{\nwidth:20%;\n}\n<\/style>\n<div  class='avia-gallery av-k0nw4rh6-709feca95e323bfe9795ab8d87cda691 avia_animate_when_visible  avia-builder-el-14  avia-builder-el-no-sibling  avia_lazyload avia-gallery-animate avia-gallery-1'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><meta itemprop=\"contentURL\" content=\"https:\/\/www.weblink.it\/en\/portfolio-lavori\/usag-website-development\/\"><div class='avia-gallery-thumb'><a href=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-1-1030x773.jpg\" data-srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-1.jpg 1030w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-1-300x225.jpg 300w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-1-768x576.jpg 768w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-1-705x529.jpg 705w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" data-rel='gallery-1' data-prev-img='https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-1-495x400.jpg' class='first_thumb lightbox ' data-onclick='1' title='sito-web-usag-1'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5810 avia-img-lazy-loading-not-5810\"   src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-1.jpg\" width=\"1030\" height=\"773\"  title='sito-web-usag-1' alt='' srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-1.jpg 1030w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-1-300x225.jpg 300w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-1-768x576.jpg 768w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-1-705x529.jpg 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5810 avia-img-lazy-loading-5810\"  width=\"495\" height=\"400\" src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-1-495x400.jpg\" title='sito-web-usag-1' alt='' srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-1-495x400.jpg 495w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-1-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><a href=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-2-1030x773.jpg\" data-srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-2.jpg 1030w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-2-300x225.jpg 300w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-2-768x576.jpg 768w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-2-705x529.jpg 705w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" data-rel='gallery-1' 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height=\"400\" src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-2-495x400.jpg\" title='sito-web-usag-2' alt='' srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-2-495x400.jpg 495w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-2-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><a href=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-3-1030x773.jpg\" data-srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-3.jpg 1030w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-3-300x225.jpg 300w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-3-768x576.jpg 768w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-3-705x529.jpg 705w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" data-rel='gallery-1' data-prev-img='https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-3-495x400.jpg' class='lightbox ' data-onclick='3' title='sito-web-usag-3'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5812 avia-img-lazy-loading-not-5812\"   src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-3.jpg\" width=\"1030\" height=\"773\"  title='sito-web-usag-3' alt='' srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-3.jpg 1030w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-3-300x225.jpg 300w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-3-768x576.jpg 768w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-3-705x529.jpg 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5812 avia-img-lazy-loading-5812\"  width=\"495\" height=\"400\" src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-3-495x400.jpg\" title='sito-web-usag-3' alt='' srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-3-495x400.jpg 495w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-3-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><a href=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-4-1030x773.jpg\" data-srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-4.jpg 1030w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-4-300x225.jpg 300w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-4-768x576.jpg 768w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-4-705x529.jpg 705w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" data-rel='gallery-1' 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height=\"400\" src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-7-495x400.jpg\" title='sito-web-usag-7' alt='' srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-7-495x400.jpg 495w, https:\/\/www.weblink.it\/wp-content\/uploads\/2019\/10\/sito-web-usag-7-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><\/div><\/div>\r\n\r\n\r\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0npyiz6-5081d3b2db10aad839efb79862e34e0f\">\n.avia-section.av-k0npyiz6-5081d3b2db10aad839efb79862e34e0f{\nbackground-color:#ff0000;\nbackground-image:unset;\n}\n<\/style>\n<div id='portfolio-banner-link'  class='avia-section av-k0npyiz6-5081d3b2db10aad839efb79862e34e0f main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap 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