{"id":15021,"date":"2021-09-16T14:46:06","date_gmt":"2021-09-16T12:46:06","guid":{"rendered":"https:\/\/www.weblink.it\/strategie-per-ecommerce\/"},"modified":"2025-01-21T11:06:34","modified_gmt":"2025-01-21T10:06:34","slug":"e-commerce-user-experience-where-your-customers-get-lost","status":"publish","type":"post","link":"https:\/\/www.weblink.it\/en\/e-commerce-user-experience-where-your-customers-get-lost\/","title":{"rendered":"E-commerce User Experience: where your customers get lost?"},"content":{"rendered":"<div id='introarticolo'  class='avia-section av-k1lw4axz-f4b51159d4569c40aa7c7dc267523bb3 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15021'><div class='entry-content-wrapper clearfix'>\r\n<section  class='av_textblock_section av-k1lvgap6-8f63cee21543e19414cdfde2468df1fd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1>e-commerce strategies<\/h1>\n<\/div><\/section>\r\n\r\n<section  class='av_textblock_section av-ktllz56x-67cbe3959d0f965f6abcc17cbc50ef5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>E-commerce User Experience:<br \/>\nwhere your customers get lost?<\/strong><\/h2>\n<\/div><\/section>\r\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15021'><div class='entry-content-wrapper clearfix'>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qyfvmq-dd6e74a98353206bddf697fa707cdeba\">\n.flex_column.av-qyfvmq-dd6e74a98353206bddf697fa707cdeba{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-qyfvmq-dd6e74a98353206bddf697fa707cdeba av_one_half  avia-builder-el-3  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pa7gcy-fb6502822c13c88428d000cc5e4768ab\">\n.avia-image-container.av-pa7gcy-fb6502822c13c88428d000cc5e4768ab img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-pa7gcy-fb6502822c13c88428d000cc5e4768ab .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-pa7gcy-fb6502822c13c88428d000cc5e4768ab av-styling- avia-align-center  avia-builder-el-4  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8550 avia-img-lazy-loading-not-8550 avia_image ' src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2021\/09\/user-experience-1-300x251.png\" alt='user experience' title='user experience'  height=\"251\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2021\/09\/user-experience-1-300x251.png 300w, https:\/\/www.weblink.it\/wp-content\/uploads\/2021\/09\/user-experience-1-768x644.png 768w, https:\/\/www.weblink.it\/wp-content\/uploads\/2021\/09\/user-experience-1-705x591.png 705w, https:\/\/www.weblink.it\/wp-content\/uploads\/2021\/09\/user-experience-1.png 940w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33o87l-1a58bd660ed1ff00fb479de24e6779ac\">\n.flex_column.av-33o87l-1a58bd660ed1ff00fb479de24e6779ac{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-33o87l-1a58bd660ed1ff00fb479de24e6779ac av_one_half  avia-builder-el-5  el_after_av_one_half  el_before_av_one_full  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-khc5w0s6-42083582c40b3c235caabe144ccb8c3e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span data-sheets-root=\"1\">Want to know why your customers aren\u2019t buying products from your e-commerce site?<\/span><\/h3>\n<p><span data-sheets-root=\"1\"><a href=\"https:\/\/www.osservatori.net\/comunicato\/omnichannel-customer-experience\/customer-journey-sempre-piu-mobile-ready-for-the-next-level\/\">According to a study done by the <strong>Mobile B2C Strategy Observatory of the Politecnico<\/strong><\/a>, 46% of <strong>smartphone users purchase a product on platforms other than the one they initially chose<\/strong>. This means many of your customers get &#8216;lost&#8217; in the maze of your e-commerce site due to an ineffective and poorly designed User Experience.<\/span><\/p>\n<p><span data-sheets-root=\"1\">Have you ever wondered why they abandon your e-commerce site before completing their purchases?<\/span><\/p>\n<p><span data-sheets-root=\"1\">In this article, we explain why <strong>User Experience<\/strong> has become the main success factor for modern <strong>e-commerce<\/strong>, surpassing price competitiveness.<\/span><\/p>\n<\/div><\/section><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j04g6-8651150808503e7b84de6f55eb39b9f6\">\n.flex_column.av-j04g6-8651150808503e7b84de6f55eb39b9f6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-j04g6-8651150808503e7b84de6f55eb39b9f6 av_one_full  avia-builder-el-7  el_after_av_one_half  el_before_av_hr  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-krvxr8vm-a3e4b220b27f9e10863bdf83d38c64e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span data-sheets-root=\"1\">Different studies investigating online consumer preferences show that the <strong>shopping experience is what makes the difference<\/strong>.<\/span><\/p>\n<p><span data-sheets-root=\"1\"><strong>Personalizing the shopping experience<\/strong> is one of the most important factors, capable of generating greater customer satisfaction. <\/span><span data-sheets-root=\"1\">Product recommendations are among the most appreciated personalization services. In fact, most consumers, especially Millennials and Gen X, report being satisfied with making an unplanned purchase. Even in cases of dissatisfaction, the percentages remain positive: only 15% of people declare they are unhappy with their last-minute purchases, and just 5% actually return the items.<\/span><\/p>\n<p><span data-sheets-root=\"1\">Understanding and anticipating user needs is important, but it must be done wisely. Still, 22% of shoppers state they don\u2019t complete a purchase because online stores recommend products that don\u2019t meet their expectations, and 30% unsubscribe from mailing lists when promotional offers fail to match their needs.<\/span><\/p>\n<p><span data-sheets-root=\"1\">Half of all<strong> e-commerce<\/strong> transactions are generated via mobile, so a shopping experience tailored for this device and a smooth checkout process are additional incentives to purchase, especially for the 18-44 age group.<\/span><\/p>\n<p><span data-sheets-root=\"1\">Closely linked to the multidevice experience is the issue of omnichannel shopping: many customers have no interest in directly visiting a webstore but want to shop where they spend most of their time online, including on Facebook. These customers are open to discovering new products but are not inclined to engage in the full shopping experience. Your<strong> e-commerce<\/strong> presence must also reach these users. Therefore, it\u2019s better to expand into multiple markets, offering consistent and uniform communication across all channels.<\/span><\/p>\n<\/div><\/section><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-krvxulmb-78f1a0cd344129bfa61b30e0ddfe9bb1\">\n#top .hr.av-krvxulmb-78f1a0cd344129bfa61b30e0ddfe9bb1{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-krvxulmb-78f1a0cd344129bfa61b30e0ddfe9bb1 .hr-inner{\nwidth:50px;\nborder-color:#e8e8e8;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-krvxulmb-78f1a0cd344129bfa61b30e0ddfe9bb1 hr-custom  avia-builder-el-9  el_after_av_one_full  el_before_av_one_full  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8ac' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3p4292-08185905032935d04a39a09a40e7c96f\">\n.flex_column.av-3p4292-08185905032935d04a39a09a40e7c96f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3p4292-08185905032935d04a39a09a40e7c96f av_one_full  avia-builder-el-10  el_after_av_hr  el_before_av_one_fourth  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-krvxvk31-b7df3b9d5d5214d141f84c94c6090b81 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Here are 5 tips that can be a great starting point to improve the User Experience of your e-commerce<\/h3>\n<h3 style=\"text-align: center;\"><\/h3>\n<\/div><\/section>\n<section  class='av_textblock_section av-ktml5hvj-4a3816f5b311a3f6ac2c1b1961c1f0da '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ol>\n<li><strong>Speed up your website loading time<br \/>\n<\/strong><span data-sheets-root=\"1\">According to research conducted by <a href=\"https:\/\/www.akamai.com\/it\/why-akamai\">Akamai<\/a>, <a href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\">79% of potential buyers<\/a> say they won\u2019t return to an online store if they experience performance issues. In short, without adequate website speed, the user experience won\u2019t even begin. There\u2019s no exact benchmark to aim for; just ensure your pages load as quickly as possible.<\/span><\/li>\n<li><strong> <span data-sheets-root=\"1\">Communicate clearly<\/span><br \/>\n<\/strong><span data-sheets-root=\"1\">While it\u2019s true that appearance matters, it\u2019s not just about the &#8216;wow factor.&#8217; Clear and effective communication is just as important. This is especially true for <strong>B2B e-commerce<\/strong>, where 46% of users abandon a site if it doesn\u2019t quickly communicate what the company does. Achieving a balance between graphic elements and <strong>user experience<\/strong> is crucial.<\/span><\/li>\n<li><strong><span data-sheets-root=\"1\">Use the right words<\/span><br \/>\n<\/strong><span data-sheets-root=\"1\">Images alone aren\u2019t always effective in conveying the unique features of a product. In many cases, the aspects that make a product superior to competitors can only be communicated textually. After all, every page of an e-commerce site is essentially a sales pitch. To make the user experience more satisfying, choose your words carefully, ideally drafting the text before designing the page layout.<\/span><\/li>\n<li><strong><span data-sheets-root=\"1\">Personalize the User Experience<\/span><br \/>\n<\/strong><span data-sheets-root=\"1\">When managing an e-commerce site, every aspect should be approached from the consumer\u2019s perspective. Amazon has always emphasized that one of its secrets to success is adopting a <strong>consumer-first<\/strong> mindset. Applying this principle requires investing time and resources into designing an optimal user experience.<\/span><\/li>\n<li><strong><span data-sheets-root=\"1\">Follow the 3-click rule<\/span><br \/>\n<\/strong><span data-sheets-root=\"1\">In a crowded and competitive e-commerce market, it\u2019s essential to ensure that everything users are looking for is easily accessible, regardless of the number of items sold. To achieve this, an e-commerce site should have<strong> advanced search filters<\/strong>, attribute-based search options (e.g., size or color for clothing), autocomplete functionality in the search bar, and adhere to the 3-click rule. According to this rule, every webpage of a site with good user experience should be reachable within three clicks, minimizing the chance of users getting lost.<\/span><\/li>\n<\/ol>\n<p><span data-sheets-root=\"1\">We at Weblink have years of experience and create <strong>e-commerce sites in Varese<\/strong> and across Europe for businesses looking to expand through online sales.<\/span><\/p>\n<p><span data-sheets-root=\"1\">Do you need help improving the User Experience of your e-commerce?<\/span><\/p>\n<p><span data-sheets-root=\"1\">We are <strong>e-commerce developers in Varese<\/strong>, and we\u2019re here for you!<\/span><\/p>\n<p><span data-sheets-root=\"1\">Fill out the form below and contact us!<\/span><\/p>\n<h3 style=\"text-align: center;\"><\/h3>\n<\/div><\/section><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2oq1ra-7a7df645beaabd3651ea97f079960d0f\">\n.flex_column.av-2oq1ra-7a7df645beaabd3651ea97f079960d0f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2oq1ra-7a7df645beaabd3651ea97f079960d0f av_one_fourth  avia-builder-el-13  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-906p6m-b2bfa2105d883cb728b36745f25288f0\">\n.flex_column.av-906p6m-b2bfa2105d883cb728b36745f25288f0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-906p6m-b2bfa2105d883cb728b36745f25288f0 av_one_half  avia-builder-el-14  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div av-zero-column-padding  column-top-margin'     ><form action=\"https:\/\/www.weblink.it\/en\/e-commerce-user-experience-where-your-customers-get-lost\/\" method=\"post\" data-fields-with-error=\"Found errors in the following field(s):\" class=\"avia_ajax_form av-form-labels-visible   avia-builder-el-15  avia-builder-el-no-sibling   \" data-avia-form-id=\"1\" data-avia-redirect='' ><fieldset><p class='  first_form  form_element form_fullwidth' id='element_avia_1_1'><label for=\"avia_1_1\">Name <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_1_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_1_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_2_1'><label for=\"avia_2_1\">E-Mail <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_2_1\" class=\"text_input is_email\" type=\"text\" id=\"avia_2_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_3_1'><label for=\"avia_3_1\" class=\"textare_label hidden textare_label_avia_3_1\">Message <abbr class=\"required\" title=\"required\">*<\/abbr><\/label><textarea  name=\"avia_3_1\" class=\"text_area is_empty\" cols=\"40\" rows=\"7\" id=\"avia_3_1\" ><\/textarea><\/p><p class=\"hidden\"><input type=\"text\" name=\"avia_4_1\" class=\"hidden \" id=\"avia_4_1\" value=\"\" \/><\/p><p class=' av_form_privacy_check av_contact_privacy_check first_form  form_element form_fullwidth' id='element_avia_5_1'><input  name=\"avia_5_1\" class=\"input_checkbox is_empty\" type=\"checkbox\" id=\"avia_5_1\" value=\"true\"\/><label class=\"input_checkbox_label\" for=\"avia_5_1\">I declare that I have read, understood and accepted the <a href=\"https:\/\/www.weblink.it\/en\/privacy-policy\/\"> privacy information<\/a>. <abbr class=\"required\" title=\"required\">*<\/abbr><\/label><\/p><p class=\"form_element \"><input type=\"hidden\" value=\"1\" name=\"avia_generated_form1\" \/><input type=\"submit\" value=\"Send\" class=\"button\" onclick=\" dataLayer.push({'event': 'form-submission'}); \" data-sending-label=\"Sending\"\/><\/p><\/fieldset><\/form><div id=\"ajaxresponse_1\" class=\"ajaxresponse ajaxresponse_1 hidden\"><\/div><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1vxipa-4bfbb10232fd5eb7dd70365ce44ff7bc\">\n.flex_column.av-1vxipa-4bfbb10232fd5eb7dd70365ce44ff7bc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1vxipa-4bfbb10232fd5eb7dd70365ce44ff7bc av_one_fourth  avia-builder-el-16  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"E-commerce strategies","_seopress_titles_desc":"In this article, we explain why User Experience has become the key success factor for e-commerce.","_seopress_robots_index":"","footnotes":""},"categories":[435],"tags":[489,490,491,492],"class_list":["post-15021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articoli-en","tag-ecommerce-varese-en","tag-strategie-per-ecommerce-en","tag-sviluppatori-ecommerce-en","tag-user-experience-per-ecommerce-en"],"_links":{"self":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/posts\/15021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/comments?post=15021"}],"version-history":[{"count":0,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/posts\/15021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/media\/8550"}],"wp:attachment":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/media?parent=15021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/categories?post=15021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/tags?post=15021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}