{"id":15030,"date":"2021-02-25T15:07:38","date_gmt":"2021-02-25T14:07:38","guid":{"rendered":"https:\/\/www.weblink.it\/email-marketing\/"},"modified":"2025-01-21T10:08:55","modified_gmt":"2025-01-21T09:08:55","slug":"e-mail-marketing-an-old-fashioned-strategy","status":"publish","type":"post","link":"https:\/\/www.weblink.it\/en\/e-mail-marketing-an-old-fashioned-strategy\/","title":{"rendered":"E-mail marketing: an old-fashioned strategy?"},"content":{"rendered":"<div id='introarticolo'  class='avia-section av-k1lw4axz-f4b51159d4569c40aa7c7dc267523bb3 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15030'><div class='entry-content-wrapper clearfix'>\r\n<section  class='av_textblock_section av-k1lvgap6-8f63cee21543e19414cdfde2468df1fd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 style=\"text-align: center;\"><span data-sheets-root=\"1\">E.mail marketing: an old-fashioned strategy?<\/span><\/h1>\n<\/div><\/section>\r\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15030'><div class='entry-content-wrapper clearfix'>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33o87l-9dea6429680b60dcaf604d4d07a4cc5f\">\n.flex_column.av-33o87l-9dea6429680b60dcaf604d4d07a4cc5f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-33o87l-9dea6429680b60dcaf604d4d07a4cc5f av_three_fifth  avia-builder-el-2  el_after_av_section  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-khc5w0s6-42083582c40b3c235caabe144ccb8c3e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>E-mail marketing<\/strong><\/h2>\n<p><span data-sheets-root=\"1\">Contrary to what you might think, <strong>email is still one of the most widely used communication channels<\/strong> today, however, overloaded inboxes force us to be more impactful and engaging to grab the attention of potential customer<\/span><span data-sheets-root=\"1\">.<\/span><\/p>\n<p><span data-sheets-root=\"1\">According to <a title=\"\" href=\"https:\/\/emarsys.com\/\" target=\"_blank\" rel=\"noopener\">Emarsys<\/a>, <strong>81% of small and medium-sized businesses<\/strong> successfully acquire new customers through emails, while 80% retain them over time using this tool.<\/span><\/p>\n<p><span data-sheets-root=\"1\"><strong>Email marketing<\/strong> can be used to build a long-term relationship with existing contacts or to reach new ones, boosting sales in a short period.<\/span><\/p>\n<p><span data-sheets-root=\"1\">Unlike <strong><a href=\"https:\/\/www.weblink.it\/agenzia-web-varese\/servizi\/seo-web-marketing\/\">Search Engine Advertising<\/a><\/strong>, <strong><a href=\"https:\/\/www.weblink.it\/agenzia-web-varese\/soluzioni\/gestione-social-per-aziende-e-liberi-professionisti\/\">Social Media Marketing<\/a><\/strong>, and blogging, <strong>email marketing<\/strong> is not meant to attract users to your site but to retain users who have already visited your site and voluntarily opted to receive updates from you.<\/span><\/p>\n<p><span data-sheets-root=\"1\">To create a <strong>successful email marketing strategy<\/strong>, here are 5 valuable tips:<\/span><\/p>\n<\/div><\/section><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wt831-81f701c7944ff720bd4fea0310872ea2\">\n.flex_column.av-1wt831-81f701c7944ff720bd4fea0310872ea2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1wt831-81f701c7944ff720bd4fea0310872ea2 av_two_fifth  avia-builder-el-4  el_after_av_three_fifth  el_before_av_textblock  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kikgst2y-453866b5c88c493fa05dd12ac512478c\">\n.avia-image-container.av-kikgst2y-453866b5c88c493fa05dd12ac512478c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kikgst2y-453866b5c88c493fa05dd12ac512478c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kikgst2y-453866b5c88c493fa05dd12ac512478c av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17243 avia-img-lazy-loading-not-17243 avia_image ' src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/email-marketing_fb.jpg.webp\" alt='' title='email-marketing_fb.jpg'  height=\"788\" width=\"940\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/email-marketing_fb.jpg.webp 940w, https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/email-marketing_fb.jpg-300x251.webp 300w, https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/email-marketing_fb.jpg-768x644.webp 768w, https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/email-marketing_fb.jpg-705x591.webp 705w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/div><\/div><\/div><\/div>\r\n\r\n<section  class='av_textblock_section av-khc5w0s6-42083582c40b3c235caabe144ccb8c3e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>1. <span data-sheets-root=\"1\">Choose the right tool<\/span><\/strong><\/h3>\n<p><span data-sheets-root=\"1\">The first tip is to use a suitable tool for sending emails and managing campaigns. We recommend avoiding regular email programs because sending the same message to many recipients may be marked as spam.<\/span><\/p>\n<p><span data-sheets-root=\"1\">For example, Mailchimp is one of the most widely used platforms for marketing automation and <strong>email marketing<\/strong> services.<\/span><\/p>\n<p><strong>How does Mailchimp work?<\/strong><\/p>\n<p><span data-sheets-root=\"1\"><a title=\"\" href=\"mailchimp.com\" target=\"_blank\" rel=\"noopener\">Mailchimp<\/a> allows you to create your newsletter using numerous free templates or a customized layout and schedule its automatic delivery.<br \/>\nIt also enables you to manage the email addresses of your subscribers and create sign-up forms to embed on your website.<br \/>\nMailchimp can be used for free with some limitations, such as a maximum number of newsletter subscribers and a monthly sending limit.<br \/>\nIf the free plan doesn\u2019t meet your needs, you can opt for one of the available <strong>subscription plans<\/strong>.<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>2. <span data-sheets-root=\"1\">Choose your email format<\/span><\/strong><\/h3>\n<p><span data-sheets-root=\"1\">Once you\u2019ve selected the most suitable software for your needs, the next tip is to choose the format of your message.<br \/>\nOne of the most common formats is the newsletter\u2014a collection of recent (or most important) articles published on your website.<br \/>\nNewsletters are great tools for \u2018nurturing\u2019 not only your leads but also your existing customers with updates, new product announcements, or promotions.<br \/>\n<\/span><\/p>\n<p><span data-sheets-root=\"1\">Another <strong>email marketing<\/strong> technique is sending dedicated emails. These are communications focused on a single topic, such as a new product or a special offer.<\/span><span data-sheets-root=\"1\"><br \/>\n<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>3. <span data-sheets-root=\"1\">Choose the right content<\/span><\/strong><\/h3>\n<p><span data-sheets-root=\"1\">Content is a key element at every stage of an inbound marketing strategy.<\/span><\/p>\n<p><span data-sheets-root=\"1\">You can offer your recipients special discounts and promotions or inform your customers on a specific topic.<\/span><\/p>\n<p><span data-sheets-root=\"1\">For an <strong>effective email marketing strategy<\/strong>, we recommend alternating between promotional and informative emails to best engage your target audience.<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>4. <span data-sheets-root=\"1\">Choose the right timing<\/span><\/strong><\/h3>\n<p><span data-sheets-root=\"1\">One crucial aspect of email marketing is understanding the nuances of timing, based on the specific needs of your contacts.<br \/>\nThere\u2019s a delicate balance when it comes to email frequency, and the best approach is to experiment to find what works best for your audience.<\/span><\/p>\n<p><span data-sheets-root=\"1\">Your company likely has a typical sales cycle, and your email marketing campaign should reflect that.<br \/>\nFor example, you could set up an email campaign to be sent one, ten, and twenty days after a user shares their <strong>email address<\/strong> with you.<\/span><\/p>\n<h3><strong>5. <span data-sheets-root=\"1\">Make it easy for users to unsubscribe<\/span><\/strong><\/h3>\n<p><span data-sheets-root=\"1\">Last but certainly not least, you must allow users to unsubscribe from your mailing list whenever they want by including an unsubscribe link.<\/span><\/p>\n<p><span data-sheets-root=\"1\">This advice may seem counterintuitive, but allowing this option is not only legally required but also necessary to avoid complaints from contacts who are no longer interested in your updates\u2014or worse, marking your emails as spam.<br \/>\nDon\u2019t worry about losing contacts; it\u2019s unwise to invest time and resources in communicating<\/span><\/p>\n<p><span data-sheets-root=\"1\">with people who aren\u2019t interested. Instead, focus your efforts on genuinely useful contacts.<\/span><\/p>\n<p><span data-sheets-root=\"1\">By following these simple <strong>email marketing<\/strong> tips, you can attract and convert users, gaining more customers in less time while maximizing the potential of your marketing efforts.<\/span><\/p>\n<p><span data-sheets-root=\"1\">Need help leveraging the full potential of email marketing for your business?<\/span><\/p>\n<h4 style=\"text-align: center;\"><span data-sheets-root=\"1\">Contact us, and we\u2019ll be happy to assist you! Fill out the form below!<\/span><\/h4>\n<\/div><\/section>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-awkc0e-1b58d07a1e3da0cb53b68de61909b817\">\n.flex_column.av-awkc0e-1b58d07a1e3da0cb53b68de61909b817{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-awkc0e-1b58d07a1e3da0cb53b68de61909b817 av_one_fourth  avia-builder-el-7  el_after_av_textblock  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-906p6m-b2bfa2105d883cb728b36745f25288f0\">\n.flex_column.av-906p6m-b2bfa2105d883cb728b36745f25288f0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-906p6m-b2bfa2105d883cb728b36745f25288f0 av_one_half  avia-builder-el-8  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div av-zero-column-padding  column-top-margin'     ><form action=\"https:\/\/www.weblink.it\/en\/e-mail-marketing-an-old-fashioned-strategy\/\" method=\"post\" data-fields-with-error=\"Found errors in the following field(s):\" class=\"avia_ajax_form av-form-labels-visible   avia-builder-el-9  avia-builder-el-no-sibling   \" data-avia-form-id=\"1\" data-avia-redirect='' ><fieldset><p class='  first_form  form_element form_fullwidth' id='element_avia_1_1'><label for=\"avia_1_1\">Name <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_1_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_1_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_2_1'><label for=\"avia_2_1\">E-Mail <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_2_1\" class=\"text_input is_email\" type=\"text\" id=\"avia_2_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_3_1'><label for=\"avia_3_1\">Phone number <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_3_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_3_1\" value=\"\" \/><\/p><p class=\"hidden\"><input type=\"text\" name=\"avia_4_1\" class=\"hidden \" id=\"avia_4_1\" value=\"\" \/><\/p><p class=' av_form_privacy_check av_contact_privacy_check first_form  form_element form_fullwidth' id='element_avia_5_1'><input  name=\"avia_5_1\" class=\"input_checkbox is_empty\" type=\"checkbox\" id=\"avia_5_1\" value=\"true\"\/><label class=\"input_checkbox_label\" for=\"avia_5_1\">I declare that I have read, understood and accepted the <a href=\"https:\/\/www.weblink.it\/en\/privacy-policy\/\"> privacy information<\/a>. <abbr class=\"required\" title=\"required\">*<\/abbr><\/label><\/p><p class=\"form_element \"><input type=\"hidden\" value=\"1\" name=\"avia_generated_form1\" \/><input type=\"submit\" value=\"Send\" class=\"button\" onclick=\" dataLayer.push({'event': 'form-submission'}); \" data-sending-label=\"Sending\"\/><\/p><\/fieldset><\/form><div id=\"ajaxresponse_1\" class=\"ajaxresponse ajaxresponse_1 hidden\"><\/div><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1vxipa-4bfbb10232fd5eb7dd70365ce44ff7bc\">\n.flex_column.av-1vxipa-4bfbb10232fd5eb7dd70365ce44ff7bc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1vxipa-4bfbb10232fd5eb7dd70365ce44ff7bc av_one_fourth  avia-builder-el-10  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":17241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"5 tips to kickstart an email marketing strategy","_seopress_titles_desc":"Email marketing can be used to build long-term relationships with existing contacts or to help reach new ones, boosting sales in a short time.","_seopress_robots_index":"","footnotes":""},"categories":[435],"tags":[296,514,515],"class_list":["post-15030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articoli-en","tag-email-marketing-en","tag-mailchimp-en","tag-strategie-di-email-marketing-en"],"_links":{"self":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/posts\/15030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/comments?post=15030"}],"version-history":[{"count":0,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/posts\/15030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/media\/17241"}],"wp:attachment":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/media?parent=15030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/categories?post=15030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/tags?post=15030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}