{"id":15032,"date":"2021-01-22T14:10:47","date_gmt":"2021-01-22T13:10:47","guid":{"rendered":"https:\/\/www.weblink.it\/tendenze-digitali-2021\/"},"modified":"2025-01-21T10:10:59","modified_gmt":"2025-01-21T09:10:59","slug":"the-digital-trends-of-2021","status":"publish","type":"post","link":"https:\/\/www.weblink.it\/en\/the-digital-trends-of-2021\/","title":{"rendered":"The digital trends of 2021"},"content":{"rendered":"<div id='introarticolo'  class='avia-section av-k1lw4axz-f4b51159d4569c40aa7c7dc267523bb3 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15032'><div class='entry-content-wrapper clearfix'>\r\n\r\n<section  class='av_textblock_section av-k1lvgap6-8f63cee21543e19414cdfde2468df1fd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1><span data-sheets-root=\"1\">The digital trends of 2021<\/span><\/h1>\n<\/div><\/section>\r\n\r\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15032'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3vnlir-1697bb76945013535826761795e6a416\">\n.flex_column.av-3vnlir-1697bb76945013535826761795e6a416{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3vnlir-1697bb76945013535826761795e6a416 av_one_third  avia-builder-el-2  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kh4v1q6l-908ea5ee7ae1540204d5220f971bc5c1\">\n.avia-image-container.av-kh4v1q6l-908ea5ee7ae1540204d5220f971bc5c1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kh4v1q6l-908ea5ee7ae1540204d5220f971bc5c1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kh4v1q6l-908ea5ee7ae1540204d5220f971bc5c1 av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17253 avia-img-lazy-loading-not-17253 avia_image ' src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/tendenze-digitali-2021.png.webp\" alt='' title='tendenze-digitali-2021.png'  height=\"788\" width=\"940\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/tendenze-digitali-2021.png.webp 940w, https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/tendenze-digitali-2021.png-300x251.webp 300w, https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/tendenze-digitali-2021.png-768x644.webp 768w, https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/tendenze-digitali-2021.png-705x591.webp 705w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/div><\/div><\/div><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tyk9f-893e13540e8af7357d6de8025bef1dc4\">\n.flex_column.av-1tyk9f-893e13540e8af7357d6de8025bef1dc4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1tyk9f-893e13540e8af7357d6de8025bef1dc4 av_one_half  avia-builder-el-4  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k1lvgap6-30d9de2f0d167075c23b4f29734f86d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span data-sheets-root=\"1\">During these months of the pandemic, small and medium-sized businesses have been among the hardest hit, particularly commercial activities that have had to completely rethink how they interact with customers in person. In this context, digital tools have proven essential in meeting the needs of consumers, who themselves have had to change their purchasing habits.<\/span><\/p>\n<p><span data-sheets-root=\"1\">In the coming months, the adoption of digital skills and tools will be a key trend, especially to accelerate recovery during 2021.<\/span><\/p>\n<\/div><\/section><\/div><div  class='hr av-2vsg1f-cbc60752533e9636c2193edfbd0855fe hr-default  avia-builder-el-6  el_after_av_one_half  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n<section  class='av_textblock_section av-k1lvgap6-30d9de2f0d167075c23b4f29734f86d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span data-sheets-root=\"1\">Here are the digital trends for 2021:<\/span><\/h2>\n<h3><span data-sheets-root=\"1\">The growth of e-commerce<\/span><\/h3>\n<p>It\u2019s well known that e-commerce experienced significant growth in 2020: more than 1 million Italians shopped online for the first time, driving e-<strong>commerce trends up by 55%<\/strong>.<\/p>\n<p>What does this growth mean? The <strong>average standards for e-commerce are rising<\/strong>. It\u2019s no longer enough to have an <strong><a href=\"https:\/\/www.weblink.it\/en\/e-commerce\/\">e-commerce<\/a> responsive<\/strong> website with streamlined purchasing processes. Content that fully meets user needs is becoming increasingly important. <strong>User experience<\/strong> is now essential, particularly for online stores.<\/p>\n<h4 style=\"text-align: center;\"><\/h4>\n<\/div><\/section>\r\n\r\n<section  class='av_textblock_section av-k1lvgap6-30d9de2f0d167075c23b4f29734f86d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span data-sheets-root=\"1\">Increased use of Chatbots<\/span><\/h3>\n<p><span data-sheets-root=\"1\">To provide and <strong>ensure efficient customer support<\/strong>, 2021 is set to be the year of chatbots, for both e-commerce and corporate websites.<br \/>\nVirtual assistants can help users around the clock, and with the ever-advancing development of <strong>Artificial Intelligence<\/strong>, interacting with chatbots will become increasingly valuable.<\/span><\/p>\n<h4 style=\"text-align: center;\"><\/h4>\n<\/div><\/section>\r\n\r\n<section  class='av_textblock_section av-k1lvgap6-30d9de2f0d167075c23b4f29734f86d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span data-sheets-root=\"1\">Phygital: The new dimension between physical and digital<\/span><\/h3>\n<p><span data-sheets-root=\"1\">Leveraging the growing <strong>convergence between physical and digital<\/strong> spaces will undoubtedly be crucial in 2021, a year where many activities will remain restricted or at least limited in the real world.<\/span><\/p>\n<p><span data-sheets-root=\"1\">This doesn\u2019t just mean transforming physical events into webinars but also enhancing online stores, especially when physical stores cannot be fully utilized. It\u2019s about <strong>creating something new, an experience that feels like being there in person<\/strong> while engaging digitally.<\/span><\/p>\n<h4 style=\"text-align: center;\"><\/h4>\n<\/div><\/section>\r\n\r\n<section  class='av_textblock_section av-k1lvgap6-30d9de2f0d167075c23b4f29734f86d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong><span data-sheets-root=\"1\">Voice search<\/span><br \/>\n<\/strong><\/h3>\n<p><span data-sheets-root=\"1\">Voice search is revolutionizing our daily lives, driven in part by the advent of intelligent voice assistants like Alexa and Cortana.<br \/>\nVoice search is a critical factor for generating more traffic to websites, and <strong>digital professionals will need to create content (such as Google Ads campaigns) that caters to voice search<\/strong>, not just traditional search. As confirmed by data published by <a href=\"https:\/\/www.statista.com\/statistics\/973815\/worldwide-digital-voice-assistant-in-use\/\">Statista<\/a>: in 2020, 4.2 billion digital voice assistants were used on devices worldwide, a number expected to grow in the coming years.<\/span><\/p>\n<h4 style=\"text-align: center;\"><\/h4>\n<\/div><\/section>\r\n\r\n<section  class='av_textblock_section av-k1lvgap6-30d9de2f0d167075c23b4f29734f86d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span data-sheets-root=\"1\">Increased cybersecurity<\/span><\/h3>\n<p><span data-sheets-root=\"1\">With the growing volume of available data and the emergence of increasingly innovative technologies, companies will need to focus more on cybersecurity.<\/span><\/p>\n<p><span data-sheets-root=\"1\">Businesses must safeguard internal processes, customer data, and even employee information. This will become increasingly important as the use of machine learning and artificial intelligence expands, requiring vast amounts of data.<\/span><\/p>\n<h4 style=\"text-align: center;\"><\/h4>\n<\/div><\/section>\r\n\r\n<section  class='av_textblock_section av-k1lvgap6-30d9de2f0d167075c23b4f29734f86d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span data-sheets-root=\"1\">More social than ever<\/span><\/h3>\n<p><span data-sheets-root=\"1\"><strong>Social Media<\/strong> has long outgrown its role as a platform for selfies. It\u2019s now one of the most effective and widely used ways to <strong>buy or sell products, promote businesses<\/strong>, and <strong>share or gather information on any topic or sector<\/strong>.<\/span><\/p>\n<p><span data-sheets-root=\"1\">However, a <strong><a href=\"https:\/\/www.weblink.it\/en\/social-media-management\/\">social media marketing strategy<\/a><\/strong> focused solely on promoting products no longer works, especially among younger audiences.<br \/>\nIntegrating storytelling that transparently and emotionally conveys the company\u2019s values will undoubtedly be more effective.<\/span><\/p>\n<p><span data-sheets-root=\"1\">In 2021, a boom in user-generated content is expected on <strong>Social Media<\/strong>. Thanks to the virality of TikTok and Instagram Reels, brands now have a powerful new marketing tool. By encouraging users to create content, through challenges, story filters, and fun formats to reuse on TikTok and Instagram,brands can leverage this trend for increased visibility and engagement.<\/span><\/p>\n<p><span data-sheets-root=\"1\">These <strong>digital marketing trends<\/strong> will help all businesses in 2021, especially SMEs venturing into the digital world and looking to transform their operations.<\/span><\/p>\n<p><span data-sheets-root=\"1\">To continue growing and remain competitive in the market, it\u2019s crucial to adapt and embrace the strategies suggested by the 2021 digital trends.<\/span><\/p>\n<p><span data-sheets-root=\"1\"><strong>Start the new year with our support! We\u2019ll help you grow your business.<\/strong><br \/>\n<\/span><\/p>\n<p><strong>Contact us!<\/strong><\/p>\n<h4 style=\"text-align: center;\"><\/h4>\n<\/div><\/section>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b7k6yl-75299113eaa2cba5d06edb246b8bdf8d\">\n.flex_column.av-b7k6yl-75299113eaa2cba5d06edb246b8bdf8d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b7k6yl-75299113eaa2cba5d06edb246b8bdf8d av_one_fifth  avia-builder-el-13  el_after_av_textblock  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-znt4d-c70695df01c9e149aef82bce975e906c\">\n.flex_column.av-znt4d-c70695df01c9e149aef82bce975e906c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-znt4d-c70695df01c9e149aef82bce975e906c av_three_fifth  avia-builder-el-14  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  column-top-margin'     ><form action=\"https:\/\/www.weblink.it\/en\/the-digital-trends-of-2021\/\" method=\"post\" data-fields-with-error=\"Found errors in the following field(s):\" class=\"avia_ajax_form av-form-labels-visible   avia-builder-el-15  avia-builder-el-no-sibling   \" data-avia-form-id=\"1\" data-avia-redirect='' ><fieldset><p class='  first_form  form_element form_fullwidth' id='element_avia_1_1'><label for=\"avia_1_1\">Name <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_1_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_1_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_2_1'><label for=\"avia_2_1\">E-Mail <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_2_1\" class=\"text_input is_email\" type=\"text\" id=\"avia_2_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_3_1'><label for=\"avia_3_1\" class=\"textare_label hidden textare_label_avia_3_1\">Message <abbr class=\"required\" title=\"required\">*<\/abbr><\/label><textarea  name=\"avia_3_1\" class=\"text_area is_empty\" cols=\"40\" rows=\"7\" id=\"avia_3_1\" ><\/textarea><\/p><p class=\"hidden\"><input type=\"text\" name=\"avia_4_1\" class=\"hidden \" id=\"avia_4_1\" value=\"\" \/><\/p><div id='avia_5_1' class='av-recaptcha-area  first_form  form_element form_fullwidth av-last-visible-form-element '  data-container_class=\"\" data-custom_class=\"\" data-context=\"av_contact_form\" data-token_input=\"av_recaptcha_token\" data-version=\"avia_recaptcha_v3\" data-theme=\"light\" data-size=\"normal\" data-score=\"0.5\" data-text_to_preview=\"\" data-value=\"\"><div class=\"av-google-badge-message hidden\">This site is protected by reCAPTCHA and the Google <a href=\"https:\/\/policies.google.com\/privacy\">Privacy Policy<\/a> and <a href=\"https:\/\/policies.google.com\/terms\">Terms of Service<\/a> apply.<\/div><\/div><p class=' av_form_privacy_check av_contact_privacy_check first_form  form_element form_fullwidth' id='element_avia_6_1'><input  name=\"avia_6_1\" class=\"input_checkbox is_empty\" type=\"checkbox\" id=\"avia_6_1\" value=\"true\"\/><label class=\"input_checkbox_label\" for=\"avia_6_1\">I declare that I have read, understood and accepted the <a href=\"https:\/\/www.weblink.it\/en\/privacy-policy\/\"> privacy information<\/a>. <abbr class=\"required\" title=\"required\">*<\/abbr><\/label><\/p><p class=\"form_element \"><input type=\"hidden\" value=\"1\" name=\"avia_generated_form1\" \/><input type=\"submit\" value=\"Send\" class=\"button\" onclick=\" dataLayer.push({'event': 'form-submission'}); \" data-sending-label=\"Sending\"\/><\/p><\/fieldset><div class=\"avia-disabled-form\">This contact form is deactivated because you refused to accept Google reCaptcha service which is necessary to validate any messages sent by the form.<\/div><\/form><div id=\"ajaxresponse_1\" class=\"ajaxresponse ajaxresponse_1 hidden\"><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wt831-81f701c7944ff720bd4fea0310872ea2\">\n.flex_column.av-1wt831-81f701c7944ff720bd4fea0310872ea2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1wt831-81f701c7944ff720bd4fea0310872ea2 av_one_fifth  avia-builder-el-16  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":17251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Digital trends of 2021","_seopress_titles_desc":"In 2020, digital tools proved essential in meeting consumer needs. 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