{"id":15036,"date":"2020-12-04T15:19:18","date_gmt":"2020-12-04T14:19:18","guid":{"rendered":"https:\/\/www.weblink.it\/natale-2020-corsa-digitale-agli-acquisti-online\/"},"modified":"2025-01-21T11:13:25","modified_gmt":"2025-01-21T10:13:25","slug":"christmas-2020-digital-rush-for-online-purchases","status":"publish","type":"post","link":"https:\/\/www.weblink.it\/en\/christmas-2020-digital-rush-for-online-purchases\/","title":{"rendered":"Christmas 2020: digital rush for online purchases"},"content":{"rendered":"<div id='introarticolo'  class='avia-section av-k1lw4axz-f4b51159d4569c40aa7c7dc267523bb3 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15036'><div class='entry-content-wrapper clearfix'>\r\n<section  class='av_textblock_section av-k1lvgap6-8f63cee21543e19414cdfde2468df1fd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1><span data-sheets-root=\"1\">Christmas 2020: digital rush for online purchases<\/span><\/h1>\n<\/div><\/section>\r\n\r\n<section  class='av_textblock_section av-k1lvgap6-8f63cee21543e19414cdfde2468df1fd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>More than ever this year, Christmas gifts will be just a click away!<\/h2>\n<\/div><\/section>\r\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15036'><div class='entry-content-wrapper clearfix'>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3vnlir-1697bb76945013535826761795e6a416\">\n.flex_column.av-3vnlir-1697bb76945013535826761795e6a416{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3vnlir-1697bb76945013535826761795e6a416 av_one_third  avia-builder-el-3  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kh4v1q6l-7c6311c266fa5c32ae5c0e0bd1a8670c\">\n.avia-image-container.av-kh4v1q6l-7c6311c266fa5c32ae5c0e0bd1a8670c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kh4v1q6l-7c6311c266fa5c32ae5c0e0bd1a8670c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kh4v1q6l-7c6311c266fa5c32ae5c0e0bd1a8670c av-styling- avia-align-center  avia-builder-el-4  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7889 avia-img-lazy-loading-not-7889 avia_image ' src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/12\/natale-acquisti-online-1-300x205.jpg\" alt='regalo' title='white gift box with red ribbon bow on white background'  height=\"205\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/12\/natale-acquisti-online-1-300x205.jpg 300w, https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/12\/natale-acquisti-online-1-1030x702.jpg 1030w, https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/12\/natale-acquisti-online-1-768x524.jpg 768w, https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/12\/natale-acquisti-online-1-1536x1047.jpg 1536w, https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/12\/natale-acquisti-online-1-2048x1396.jpg 2048w, https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/12\/natale-acquisti-online-1-1500x1023.jpg 1500w, https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/12\/natale-acquisti-online-1-705x481.jpg 705w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tyk9f-893e13540e8af7357d6de8025bef1dc4\">\n.flex_column.av-1tyk9f-893e13540e8af7357d6de8025bef1dc4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1tyk9f-893e13540e8af7357d6de8025bef1dc4 av_one_half  avia-builder-el-5  el_after_av_one_third  el_before_av_textblock  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k1lvgap6-30d9de2f0d167075c23b4f29734f86d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span data-sheets-root=\"1\">There\u2019s no doubt: the pandemic has had a significant impact on all economic sectors, bringing about numerous changes in society and altering consumer habits. This year, we\u2019re heading toward a completely new kind of Christmas, especially when it comes to shopping.<\/span><\/p>\n<\/div><\/section><\/div>\r\n\r\n<section  class='av_textblock_section av-k1lvgap6-30d9de2f0d167075c23b4f29734f86d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span data-sheets-root=\"1\">The arrival of the holiday season confirms a growing trend for online shopping.<br \/>\nAccording to data reported by <a href=\"https:\/\/www.emarketer.com\/\">eMarketer<\/a>, there will be a <strong>35.8%<\/strong> increase in purchases made through <strong>online stores<\/strong> compared to last year, at the expense of in-store shopping.<br \/>\nAdditionally, a study by The Road to Recovery: \u201c2020 Shopping Peas Reimagined\u201d from <a href=\"https:\/\/rakutenadvertising.com\/\">Rakuten Advertising<\/a> reveals that 70% of consumers don\u2019t plan to spend less on holiday shopping this year compared to 2019, despite the unique historical moment.<\/span><\/p>\n<p><span data-sheets-root=\"1\">Still not convinced? Here are more insights from Google:<\/span><\/p>\n<ul>\n<li><span data-sheets-root=\"1\">Half of shoppers state that the pandemic will influence how they shop this Christmas.<\/span><\/li>\n<li><span data-sheets-root=\"1\">54% of Italian consumers will check product availability online before heading to a store.<\/span><\/li>\n<li><span data-sheets-root=\"1\">49% say they\u2019ll use click-and-collect, purchasing online and picking up in-store.<\/span><\/li>\n<\/ul>\n<\/div><\/section>\r\n\r\n<div  class='hr av-2vsg1f-cbc60752533e9636c2193edfbd0855fe hr-default  avia-builder-el-8  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n<section  class='av_textblock_section av-khnjfcbq-b321daf0b3026e292867aff9b1f19039 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span data-sheets-root=\"1\">What does this mean?<\/span><\/h2>\n<\/div><\/section>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b7k6yl-75299113eaa2cba5d06edb246b8bdf8d\">\n.flex_column.av-b7k6yl-75299113eaa2cba5d06edb246b8bdf8d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b7k6yl-75299113eaa2cba5d06edb246b8bdf8d av_one_third  avia-builder-el-10  el_after_av_textblock  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khnjhnqu-6df1c61634ec14b09304e33b82f11fa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\"><span data-sheets-root=\"1\">Being present online is essential<\/span><\/h3>\n<p style=\"text-align: center;\"><span data-sheets-root=\"1\">This year more than ever, it\u2019s crucial that your products <a href=\"https:\/\/www.weblink.it\/en\/seo-and-web-marketing\/\">can be found online<\/a>. Sellers need to ensure their online presence and prepare for increased web traffic by <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/coronavirus-retail-website-strategy\/\">optimizing their sites<\/a> for speed and user experience.<\/span><\/p>\n<\/div><\/section><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-znt4d-c70695df01c9e149aef82bce975e906c\">\n.flex_column.av-znt4d-c70695df01c9e149aef82bce975e906c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-znt4d-c70695df01c9e149aef82bce975e906c av_one_third  avia-builder-el-12  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khnjhvgp-006bc71abb48af52fa2051854bf9464e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\"><span data-sheets-root=\"1\">The competition has the advantage<\/span><\/h3>\n<p><span data-sheets-root=\"1\">Businesses that had already ventured into <strong>online sales platforms<\/strong> were undoubtedly in a privileged position.<\/span><\/p>\n<\/div><\/section><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b7k6yl-a4a30fe0005af40662a25d5864bb187e\">\n.flex_column.av-b7k6yl-a4a30fe0005af40662a25d5864bb187e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b7k6yl-a4a30fe0005af40662a25d5864bb187e av_one_third  avia-builder-el-14  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khnjjas3-2fd8e41c4324214044bb0a3749719f61 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\"><span data-sheets-root=\"1\">Your potential customers are searching for your products online<\/span><\/h3>\n<p style=\"text-align: center;\"><span data-sheets-root=\"1\">This year, potential customers prefer searching for the products they need or gifts for their loved ones online. Unfortunately, they\u2019re unlikely to find you if you\u2019re not online.<\/span><\/p>\n<\/div><\/section><\/div>\r\n\r\n<div  class='hr av-28bbtn-c7aa1b8ef71541a96de72ae5a2a58307 hr-default  avia-builder-el-16  el_after_av_one_third  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n<section  class='av_textblock_section av-k1lvgap6-30d9de2f0d167075c23b4f29734f86d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span data-sheets-root=\"1\">Are you already selling your products online?<\/span><\/h3>\n<p><span data-sheets-root=\"1\">Do you want to <strong>increase the visibility of your online store<\/strong>? We recommend keeping all your information updated and clear to make it easier for consumers to find what they\u2019re looking for. This could include updating your <a href=\"https:\/\/www.google.com\/intl\/it_it\/business\/\">Google My Business<\/a> profile or running sponsored campaigns to reach nearby users and streamline the purchasing process.<\/span><\/p>\n<h3><span data-sheets-root=\"1\">Do you think it\u2019s too late to start selling online?<\/span><\/h3>\n<p><span data-sheets-root=\"1\">Would you like to <strong>launch an e-commerce platform quickly<\/strong> to help your customers finalize their Christmas shopping but think it\u2019s too late?<\/span><\/p>\n<p><span data-sheets-root=\"1\">It\u2019s not! <a href=\"https:\/\/www.weblink.it\/en\/e-commerce\/\">With 321Shopping<\/a>, you can have your e-commerce site up and running in less than 48 hours!<\/span><\/p>\n<p><span data-sheets-root=\"1\"><a href=\"https:\/\/www.weblink.it\/en\/contacts\/\">Click here<\/a> to learn more or contact us!<\/span><\/p>\n<\/div><\/section>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b7k6yl-75299113eaa2cba5d06edb246b8bdf8d\">\n.flex_column.av-b7k6yl-75299113eaa2cba5d06edb246b8bdf8d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b7k6yl-75299113eaa2cba5d06edb246b8bdf8d av_one_fifth  avia-builder-el-18  el_after_av_textblock  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-znt4d-c70695df01c9e149aef82bce975e906c\">\n.flex_column.av-znt4d-c70695df01c9e149aef82bce975e906c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-znt4d-c70695df01c9e149aef82bce975e906c av_three_fifth  avia-builder-el-19  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  column-top-margin'     ><form action=\"https:\/\/www.weblink.it\/en\/christmas-2020-digital-rush-for-online-purchases\/\" method=\"post\" data-fields-with-error=\"Found errors in the following field(s):\" class=\"avia_ajax_form av-form-labels-visible   avia-builder-el-20  avia-builder-el-no-sibling   \" data-avia-form-id=\"1\" data-avia-redirect='' ><h3 class=''>Leave us your details, and we\u2019ll get back to you!<\/h3><fieldset><p class='  first_form  form_element form_fullwidth' id='element_avia_1_1'><label for=\"avia_1_1\">Name <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_1_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_1_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_2_1'><label for=\"avia_2_1\">E-Mail <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_2_1\" class=\"text_input is_email\" type=\"text\" id=\"avia_2_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_3_1'><label for=\"avia_3_1\" class=\"textare_label hidden textare_label_avia_3_1\">Message <abbr class=\"required\" title=\"required\">*<\/abbr><\/label><textarea  name=\"avia_3_1\" class=\"text_area is_empty\" cols=\"40\" rows=\"7\" id=\"avia_3_1\" ><\/textarea><\/p><p class=\"hidden\"><input type=\"text\" name=\"avia_4_1\" class=\"hidden \" id=\"avia_4_1\" value=\"\" \/><\/p><div id='avia_5_1' class='av-recaptcha-area  first_form  form_element form_fullwidth av-last-visible-form-element '  data-container_class=\"\" data-custom_class=\"\" data-context=\"av_contact_form\" data-token_input=\"av_recaptcha_token\" data-version=\"avia_recaptcha_v3\" data-theme=\"light\" data-size=\"normal\" data-score=\"0.5\" data-text_to_preview=\"\" data-value=\"\"><div class=\"av-google-badge-message hidden\">This site is protected by reCAPTCHA and the Google <a href=\"https:\/\/policies.google.com\/privacy\">Privacy Policy<\/a> and <a href=\"https:\/\/policies.google.com\/terms\">Terms of Service<\/a> apply.<\/div><\/div><p class=' av_form_privacy_check av_contact_privacy_check first_form  form_element form_fullwidth' id='element_avia_6_1'><input  name=\"avia_6_1\" class=\"input_checkbox is_empty\" type=\"checkbox\" id=\"avia_6_1\" value=\"true\"\/><label class=\"input_checkbox_label\" for=\"avia_6_1\">I declare that I have read, understood and accepted the <a href=\"https:\/\/www.weblink.it\/en\/privacy-policy\/\"> privacy information<\/a>. <abbr class=\"required\" title=\"required\">*<\/abbr><\/label><\/p><p class=\"form_element \"><input type=\"hidden\" value=\"1\" name=\"avia_generated_form1\" \/><input type=\"submit\" value=\"Send\" class=\"button\" onclick=\" dataLayer.push({'event': 'form-submission'}); \" data-sending-label=\"Sending\"\/><\/p><\/fieldset><div class=\"avia-disabled-form\">This contact form is deactivated because you refused to accept Google reCaptcha service which is necessary to validate any messages sent by the form.<\/div><\/form><div id=\"ajaxresponse_1\" class=\"ajaxresponse ajaxresponse_1 hidden\"><\/div><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wt831-81f701c7944ff720bd4fea0310872ea2\">\n.flex_column.av-1wt831-81f701c7944ff720bd4fea0310872ea2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1wt831-81f701c7944ff720bd4fea0310872ea2 av_one_fifth  avia-builder-el-21  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":7889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Christmas 2020: the digital rush for online shopping","_seopress_titles_desc":"The arrival of the holiday season confirms the trend toward online shopping. A 35.8% increase in purchases made through online stores is expected.","_seopress_robots_index":"","footnotes":""},"categories":[435],"tags":[532,436],"class_list":["post-15036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articoli-en","tag-negozio-online-en","tag-vendere-online-en"],"_links":{"self":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/posts\/15036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/comments?post=15036"}],"version-history":[{"count":0,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/posts\/15036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/media\/7889"}],"wp:attachment":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/media?parent=15036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/categories?post=15036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/tags?post=15036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}