{"id":20813,"date":"2026-04-30T17:41:02","date_gmt":"2026-04-30T15:41:02","guid":{"rendered":"https:\/\/www.weblink.it\/?p=20813"},"modified":"2026-04-30T17:41:02","modified_gmt":"2026-04-30T15:41:02","slug":"is-google-analytics-illegal","status":"publish","type":"post","link":"https:\/\/www.weblink.it\/en\/is-google-analytics-illegal\/","title":{"rendered":"Is Google Analytics Illegal?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34c209-b965a202950b86af7cd44959eb33db7d\">\n.flex_column.av-34c209-b965a202950b86af7cd44959eb33db7d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-34c209-b965a202950b86af7cd44959eb33db7d av_one_third  avia-builder-el-0  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l2svkn0o-e9782e4218ac519f4351af9a2ee90e1e\">\n.avia-image-container.av-l2svkn0o-e9782e4218ac519f4351af9a2ee90e1e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l2svkn0o-e9782e4218ac519f4351af9a2ee90e1e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l2svkn0o-e9782e4218ac519f4351af9a2ee90e1e av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20812 avia-img-lazy-loading-not-20812 avia_image ' src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/analytics-e-illegale.jpeg\" alt='analytics \u00e8 illegale?' title='analytics-e-illegale'  height=\"1097\" width=\"1097\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/analytics-e-illegale.jpeg 1097w, https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/analytics-e-illegale-300x300.jpeg 300w, https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/analytics-e-illegale-1030x1030.jpeg 1030w, https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/analytics-e-illegale-80x80.jpeg 80w, https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/analytics-e-illegale-768x768.jpeg 768w, https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/analytics-e-illegale-36x36.jpeg 36w, https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/analytics-e-illegale-180x180.jpeg 180w, https:\/\/www.weblink.it\/wp-content\/uploads\/2024\/04\/analytics-e-illegale-705x705.jpeg 705w\" sizes=\"(max-width: 1097px) 100vw, 1097px\" \/><\/div><\/div><\/div><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-giikw1-bd6c6d190f0e07ef208eb0b189640567\">\n.flex_column.av-giikw1-bd6c6d190f0e07ef208eb0b189640567{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-giikw1-bd6c6d190f0e07ef208eb0b189640567 av_two_third  avia-builder-el-2  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-2dc1vr-a43b301b2d6d4a8c4f66d42e540dc3b9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Is Google Analytics Illegal?<\/strong><\/h2>\n<p>On June 23, the Italian Data Protection Authority declared the implementation of <strong>Google Analytics<\/strong> on a website to be <strong>unlawful<\/strong>.<\/p>\n<p>This was because the personal data of European users was transferred to Google servers located in the United States, without guaranteeing adequate levels of privacy protection according to <strong>GDPR<\/strong> regulations.<\/p>\n<\/div><\/section><\/div><div  class='hr av-1vnwhl-0082277d038636897a1bfdc9e952df84 hr-default  avia-builder-el-4  el_after_av_two_third  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n<section  class='av_textblock_section av-l5m67595-61cc4aa7d9dfc7a6ac1360c6efdbeb93 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>What is Google Analytics?<\/h3>\n<p><strong>Google Analytics<\/strong> is a free <strong>web analytics<\/strong> service provided by Google that allows website owners to analyze detailed statistics about website visitors. The service is used for internet marketing and by webmasters.<\/p>\n<p>The illegitimacy of <strong>Google Analytics 3<\/strong> stems from the fact that the tool transfers user data to the United States. The issue arises because, in terms of privacy, the United States is governed by a different legal framework from Europe, which does not guarantee the same level of protection provided within the European Union through the <a href=\"https:\/\/protezionedatipersonali.it\/regolamento-generale-protezione-dati\">GDPR<\/a>.<\/p>\n<\/div><\/section>\r\n\r\n<section  class='av_textblock_section av-l5m67q7c-34adc73a9e22b5ea78a4381fc747d58a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Why Google Analytics Does Not Comply with GDPR<\/h3>\n<p>Websites collect information through cookies sent to users\u2019 browsers regarding how users interact with the website, its individual pages, and the services offered.<\/p>\n<p>The collected data includes:<\/p>\n<ul>\n<li>unique online identifiers that allow the identification of the browser or device used to visit the website<\/li>\n<li>address, website name, and browsing data<\/li>\n<li>browser-related information, such as operating system, screen resolution, selected language, date and time of the website visit<\/li>\n<li>IP address of the device used<\/li>\n<\/ul>\n<p>An aggravating factor is that a user browsing a website may be logged into their Google account, meaning the data listed above could be associated with other information in that account. For example, the email address, which serves as the account user ID, phone number, and additional personal data such as gender, date of birth, or profile picture.<\/p>\n<p>The Italian Data Protection Authority therefore stated that the use of <strong>Google Analytics 3<\/strong> <strong>does not comply with GDPR<\/strong> because it involves transferring user data to the United States, a country without an adequate level of protection.<\/p>\n<p>A few days ago, the Italian Data Protection Authority issued a warning to Caffeina Media srl, which was using <strong>Google Analytics 3<\/strong> on its website, asking the company to remove it within 90 days. In practice, the <strong>data processing methods<\/strong> of <strong>Google Analytics 3<\/strong> <strong>do not comply with GDPR requirements<\/strong> because the tool transfers user data to the United States without adequate safeguards. Among the transferred data is also the IP address of visitors, which is considered personal data in all respects.<\/p>\n<p>The Authority warned this company, but the recommendation to stop using <strong>Google Analytics 3<\/strong> informally applies to all websites using Google\u2019s tool, because the issue is widespread.<\/p>\n<h3>So What Should You Do?<\/h3>\n<p>The situation is still evolving. The measure only partially clarifies it, while also increasing uncertainty, because it is not clear what may happen now to those who continue using <strong>Analytics<\/strong>.<\/p>\n<p>To simplify matters, Google has already taken action and launched the new service <strong>Google Analytics 4 (GA4)<\/strong>, which, according to the information available, should solve the problem at its source.<\/p>\n<p>If you have not already completed this transition, we can create a Google Analytics 4 property for you and allow you to continue monitoring events on your website, while ensuring a higher privacy standard. <a href=\"https:\/\/www.weblink.it\/agenzia-web-varese\/contatti\/\"><strong>Contact us!<\/strong><\/a><\/p>\n<h3 style=\"text-align: center;\">Stay tuned to learn more<\/h3>\n<\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":20812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Is Google Analytics Illegal? 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