{"id":20819,"date":"2026-04-30T17:45:53","date_gmt":"2026-04-30T15:45:53","guid":{"rendered":"https:\/\/www.weblink.it\/?p=20819"},"modified":"2026-04-30T17:45:53","modified_gmt":"2026-04-30T15:45:53","slug":"e-commerce-user-experience-where-are-your-customers-getting-lost","status":"publish","type":"post","link":"https:\/\/www.weblink.it\/en\/e-commerce-user-experience-where-are-your-customers-getting-lost\/","title":{"rendered":"E-commerce User Experience: where are your customers getting lost?"},"content":{"rendered":"<div id='introarticolo'  class='avia-section av-k1lw4axz-f4b51159d4569c40aa7c7dc267523bb3 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20819'><div class='entry-content-wrapper clearfix'>\r\n\r\n<section  class='av_textblock_section av-k1lvgap6-822e3b82635014cdbf6a8a495ef96cc4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1>E-commerce Strategies<\/h1>\n<\/div><\/section>\r\n\r\n<section  class='av_textblock_section av-ktllz56x-b080bbb99e0eb99b3a2a6a89a2f53b40 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>E-commerce User Experience:<br \/>\nwhere are your customers getting lost?<\/strong><\/h2>\n<\/div><\/section>\r\n\r\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20819'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qyfvmq-dd6e74a98353206bddf697fa707cdeba\">\n.flex_column.av-qyfvmq-dd6e74a98353206bddf697fa707cdeba{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-qyfvmq-dd6e74a98353206bddf697fa707cdeba av_one_half  avia-builder-el-3  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pa7gcy-00c3327d4ea49e78c4231279ffdf8594\">\n.avia-image-container.av-pa7gcy-00c3327d4ea49e78c4231279ffdf8594 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-pa7gcy-00c3327d4ea49e78c4231279ffdf8594 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-pa7gcy-00c3327d4ea49e78c4231279ffdf8594 av-styling- avia-align-center  avia-builder-el-4  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20703 avia-img-lazy-loading-not-20703 avia_image ' src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/user-experience-1030x579.jpeg\" alt='user experience' title='user-experience'  height=\"579\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/user-experience-1030x579.jpeg 1030w, https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/user-experience-300x169.jpeg 300w, https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/user-experience-768x432.jpeg 768w, https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/user-experience-705x397.jpeg 705w, https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/user-experience.jpeg 1440w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33o87l-1a58bd660ed1ff00fb479de24e6779ac\">\n.flex_column.av-33o87l-1a58bd660ed1ff00fb479de24e6779ac{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-33o87l-1a58bd660ed1ff00fb479de24e6779ac av_one_half  avia-builder-el-5  el_after_av_one_half  el_before_av_one_full  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-khc5w0s6-315a3c3f57ccd7a942d8aa247fcc1b63 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Do you want to know why your customers are not purchasing products from your e-commerce website?<\/h3>\n<p><a href=\"https:\/\/www.osservatori.net\/it_it\/pubblicazioni\/customer-journey-sempre-piu-mobile-ready-for-the-next-level\">A study by the <strong>Mobile B2C Strategy Observatory of the Politecnico<\/strong><\/a> shows that 46% of people using <strong>smartphones purchase a product on platforms different from the one initially chosen<\/strong>. This means that many of your customers get \u201clost\u201d within your e-commerce due to a poorly designed and ineffective <strong>User Experience<\/strong>.<\/p>\n<p>Have you ever wondered why they leave your e-commerce site before completing their purchase?<\/p>\n<p>In this article, we explain why <strong>User Experience<\/strong> has become the main success factor for modern <strong>e-commerce<\/strong>, surpassing price competitiveness.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j04g6-8651150808503e7b84de6f55eb39b9f6\">\n.flex_column.av-j04g6-8651150808503e7b84de6f55eb39b9f6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-j04g6-8651150808503e7b84de6f55eb39b9f6 av_one_full  avia-builder-el-7  el_after_av_one_half  el_before_av_hr  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-krvxr8vm-c419544dbbb5000c13b2e49da17aa28f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Several studies analyzing online consumer preferences show that what truly makes the difference is the <strong>shopping experience offered<\/strong>.<\/p>\n<p>The <strong>personalization of the shopping experience<\/strong> is one of the most important factors, capable of generating higher customer satisfaction.<\/p>\n<p><strong>Product recommendations<\/strong> are one of the most appreciated personalization services. Most consumers, especially Millennials and Gen X, are satisfied even when making unplanned purchases. Even when they are not, the numbers remain positive: while 15% of users reported dissatisfaction with last-minute purchases, only 5% actually returned the items.<\/p>\n<p>Understanding and anticipating user needs is important, but it must be done correctly. In fact, 22% of buyers say they do not complete a purchase because the recommended products do not match their expectations, and 30% unsubscribe from mailing lists if promotional offers are not relevant to their needs.<\/p>\n<p>Half of <strong>e-commerce transactions<\/strong> are generated via mobile devices. Therefore, a mobile-optimized shopping experience and an easy checkout process are strong incentives to purchase, especially for users aged 18 to 44.<\/p>\n<p>Closely related to <strong>multi-device usage<\/strong> is the concept of omnichannel. Many customers are not interested in visiting a webstore directly, but prefer to shop where they already spend their time online, including platforms like Facebook. They are open to discovering new products, but not necessarily to engaging in a full shopping experience. Your <strong>e-commerce<\/strong> must be able to reach these users as well: expanding across multiple channels with consistent and coherent communication is key.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-krvxulmb-78f1a0cd344129bfa61b30e0ddfe9bb1\">\n#top .hr.av-krvxulmb-78f1a0cd344129bfa61b30e0ddfe9bb1{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-krvxulmb-78f1a0cd344129bfa61b30e0ddfe9bb1 .hr-inner{\nwidth:50px;\nborder-color:#e8e8e8;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-krvxulmb-78f1a0cd344129bfa61b30e0ddfe9bb1 hr-custom  avia-builder-el-9  el_after_av_one_full  el_before_av_one_full  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8ac' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3p4292-08185905032935d04a39a09a40e7c96f\">\n.flex_column.av-3p4292-08185905032935d04a39a09a40e7c96f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3p4292-08185905032935d04a39a09a40e7c96f av_one_full  avia-builder-el-10  el_after_av_hr  el_before_av_one_fourth  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-krvxvk31-8068e875edb8a07171e12e12fb383db6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Here are 5 tips that can be a good starting point to improve your e-commerce User Experience<\/h3>\n<h3 style=\"text-align: center;\"><\/h3>\n<\/div><\/section>\n<section  class='av_textblock_section av-ktml5hvj-093028740fec76705b819482f8abc49b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ol>\n<li><strong>Improve your website loading speed<\/strong><br \/>\nAccording to research by <a href=\"https:\/\/www.akamai.com\/it\/why-akamai\">Akamai<\/a>, <a href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\">79% of potential buyers<\/a> say they would not return to an online store after experiencing performance issues. Without proper loading speed, user experience may not even begin. There is no exact threshold to aim for\u2014pages should simply load as fast as possible.<\/li>\n<li><strong>Communicate clearly<\/strong><br \/>\nWhile visual appeal is important, relying only on the \u201cwow factor\u201d is not enough. Clear and effective communication is essential. Especially in <strong>B2B e-commerce<\/strong>, where 46% of users leave a site if they cannot quickly understand what the company does. Finding the right balance between design and <strong>user experience<\/strong> is crucial.<\/li>\n<li><strong>Use the right words<\/strong><br \/>\nImages are not always enough to communicate the unique features of a product. Often, what makes a product better than competitors must be explained through text. Every section of an e-commerce site is part of the sales process, so choosing the right words is essential. Ideally, content should be created before designing the page.<\/li>\n<li><strong>Personalize the User Experience<\/strong><br \/>\nWhen managing an e-commerce site, every aspect should be designed from the customer\u2019s perspective. Amazon, for example, has always emphasized a <strong><em>consumer-first<\/em><\/strong> approach, which requires investing time and resources into creating an optimal user experience.<\/li>\n<li><strong>Apply the 3-click rule<\/strong><br \/>\nIn a highly competitive market, it is essential that users can easily find what they are looking for. An e-commerce site should include an <strong>advanced filtering system<\/strong>, search by attributes (such as size or color), autocomplete features, and respect the 3-click rule. According to this principle, any page should be reachable within a maximum of three clicks, reducing the risk of users getting lost.<\/li>\n<\/ol>\n<p>At Weblink, we have years of experience and develop <strong>e-commerce solutions in Varese<\/strong> and across Europe for businesses looking to grow through online sales.<\/p>\n<p>Do you need help improving your e-commerce User Experience?<\/p>\n<p>We are <strong>e-commerce developers in Varese<\/strong>, and this is exactly what we do!<\/p>\n<p>Fill out the form below and contact us!<\/p>\n<h3 style=\"text-align: center;\"><\/h3>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2oq1ra-7a7df645beaabd3651ea97f079960d0f\">\n.flex_column.av-2oq1ra-7a7df645beaabd3651ea97f079960d0f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2oq1ra-7a7df645beaabd3651ea97f079960d0f av_one_fourth  avia-builder-el-13  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-906p6m-b2bfa2105d883cb728b36745f25288f0\">\n.flex_column.av-906p6m-b2bfa2105d883cb728b36745f25288f0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-906p6m-b2bfa2105d883cb728b36745f25288f0 av_one_half  avia-builder-el-14  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div av-zero-column-padding  column-top-margin'     ><form action=\"https:\/\/www.weblink.it\/en\/e-commerce-user-experience-where-are-your-customers-getting-lost\/\" method=\"post\" data-fields-with-error=\"Found errors in the following field(s):\" class=\"avia_ajax_form av-form-labels-visible   avia-builder-el-15  avia-builder-el-no-sibling   \" data-avia-form-id=\"1\" data-avia-redirect='' ><fieldset><p class='  first_form  form_element form_fullwidth' id='element_avia_1_1'><label for=\"avia_1_1\">Nome <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_1_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_1_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_2_1'><label for=\"avia_2_1\">E-Mail <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_2_1\" class=\"text_input is_email\" type=\"text\" id=\"avia_2_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_3_1'><label for=\"avia_3_1\" class=\"textare_label hidden textare_label_avia_3_1\">Messaggio <abbr class=\"required\" title=\"required\">*<\/abbr><\/label><textarea  name=\"avia_3_1\" class=\"text_area is_empty\" cols=\"40\" rows=\"7\" id=\"avia_3_1\" ><\/textarea><\/p><p class=\"hidden\"><input type=\"text\" name=\"avia_4_1\" class=\"hidden \" id=\"avia_4_1\" value=\"\" \/><\/p><p class=' av_form_privacy_check av_contact_privacy_check first_form  form_element form_fullwidth' id='element_avia_5_1'><input  name=\"avia_5_1\" class=\"input_checkbox is_empty\" type=\"checkbox\" id=\"avia_5_1\" value=\"true\"\/><label class=\"input_checkbox_label\" for=\"avia_5_1\">I declare that I have read, understood and accepted the <a href=\"https:\/\/www.weblink.it\/en\/privacy-policy\/\"> privacy information<\/a>. <abbr class=\"required\" title=\"required\">*<\/abbr><\/label><\/p><p class=\"form_element \"><input type=\"hidden\" value=\"1\" name=\"avia_generated_form1\" \/><input type=\"submit\" value=\"Inviare\" class=\"button\" onclick=\" dataLayer.push({'event': 'form-submission'}); \" data-sending-label=\"Sending\"\/><\/p><\/fieldset><\/form><div id=\"ajaxresponse_1\" class=\"ajaxresponse ajaxresponse_1 hidden\"><\/div><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1vxipa-4bfbb10232fd5eb7dd70365ce44ff7bc\">\n.flex_column.av-1vxipa-4bfbb10232fd5eb7dd70365ce44ff7bc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1vxipa-4bfbb10232fd5eb7dd70365ce44ff7bc av_one_fourth  avia-builder-el-16  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":20703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"E-commerce User Experience: Why Customers Leave Your Store","_seopress_titles_desc":"Discover why users abandon your e-commerce site and learn 5 practical tips to improve UX, increase conversions, and boost online sales.","_seopress_robots_index":"","footnotes":""},"categories":[435],"tags":[489,490,491,492],"class_list":["post-20819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articoli-en","tag-ecommerce-varese-en","tag-strategie-per-ecommerce-en","tag-sviluppatori-ecommerce-en","tag-user-experience-per-ecommerce-en"],"_links":{"self":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/posts\/20819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/comments?post=20819"}],"version-history":[{"count":3,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/posts\/20819\/revisions"}],"predecessor-version":[{"id":20849,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/posts\/20819\/revisions\/20849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/media\/20703"}],"wp:attachment":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/media?parent=20819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/categories?post=20819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/tags?post=20819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}