{"id":20914,"date":"2026-05-04T16:50:03","date_gmt":"2026-05-04T14:50:03","guid":{"rendered":"https:\/\/www.weblink.it\/?p=20914"},"modified":"2026-05-04T16:50:03","modified_gmt":"2026-05-04T14:50:03","slug":"b2b-e-commerce-and-b2c-e-commerce","status":"publish","type":"post","link":"https:\/\/www.weblink.it\/en\/b2b-e-commerce-and-b2c-e-commerce\/","title":{"rendered":"B2B E-commerce and B2C E-commerce: Differences and Strategies to Use"},"content":{"rendered":"<div id='introarticolo'  class='avia-section av-k1lw4axz-f4b51159d4569c40aa7c7dc267523bb3 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20914'><div class='entry-content-wrapper clearfix'>\r\n\r\n<section  class='av_textblock_section av-k1lvgap6-822e3b82635014cdbf6a8a495ef96cc4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1><strong>B2B E-commerce and B2C E-commerce:<br \/>\nDifferences and Strategies to Use<\/strong><\/h1>\n<\/div><\/section>\r\n\r\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20914'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3vnlir-1697bb76945013535826761795e6a416\">\n.flex_column.av-3vnlir-1697bb76945013535826761795e6a416{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3vnlir-1697bb76945013535826761795e6a416 av_one_third  avia-builder-el-2  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kh4v1q6l-57dde9993d7f30946fda8ade106d6e47\">\n.avia-image-container.av-kh4v1q6l-57dde9993d7f30946fda8ade106d6e47 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kh4v1q6l-57dde9993d7f30946fda8ade106d6e47 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kh4v1q6l-57dde9993d7f30946fda8ade106d6e47 av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20666 avia-img-lazy-loading-not-20666 avia_image ' src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/socks-300x300.jpeg\" alt='' title='socks'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/socks-300x300.jpeg 300w, https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/socks-1030x1030.jpeg 1030w, https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/socks-80x80.jpeg 80w, https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/socks-768x768.jpeg 768w, https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/socks-36x36.jpeg 36w, https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/socks-180x180.jpeg 180w, https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/socks-705x705.jpeg 705w, https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/socks.jpeg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tyk9f-893e13540e8af7357d6de8025bef1dc4\">\n.flex_column.av-1tyk9f-893e13540e8af7357d6de8025bef1dc4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1tyk9f-893e13540e8af7357d6de8025bef1dc4 av_one_half  avia-builder-el-4  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k1lvgap6-8-5ec21c45c10423af5162a2288165fa67 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In business environments, there are essentially two business models: what is known as B2B (Business to Business), meaning between companies, and B2C (Business to Consumer), meaning between companies and final consumers.<\/p>\n<p>Two different approaches that are nevertheless connected, since a B2B model is often developed in support of a B2C model: what is purchased from suppliers and partners is used for production and sale to the final consumer.<\/p>\n<\/div><\/section><\/div><div  class='hr av-2vsg1f-cbc60752533e9636c2193edfbd0855fe hr-default  avia-builder-el-6  el_after_av_one_half  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n<section  class='av_textblock_section av-k1lvgap6-7-67f315b4aa76699116c1bf8a29d4dd12 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Despite this close relationship, there are substantial differences between the two business models and, therefore, between the online stores used. In this article, we will show you the main <strong>differences between B2C and B2B e-commerce.<\/strong><\/p>\n<\/div><\/section>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7kjjqr-b4057eb4ea9bdb7efa46e30dd0a2dd50\">\n.flex_column.av-7kjjqr-b4057eb4ea9bdb7efa46e30dd0a2dd50{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7kjjqr-b4057eb4ea9bdb7efa46e30dd0a2dd50 av_one_half  avia-builder-el-8  el_after_av_textblock  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-k1lvgap6-6-84737c0170d0c196cc1f8ad880069d6b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>B2B e-commerce:<\/strong><\/h2>\n<p>In a <strong>B2B<\/strong> approach, you deal with suppliers and partners and tend to consider every single aspect of the negotiation, with the goal of obtaining a good product at the best price in order to achieve a margin on the final revenue. A good <a href=\"https:\/\/www.weblink.it\/agenzia-web-varese\/servizi\/sistemi-b2b\/\"><strong>B2B e-commerce<\/strong> <\/a>solution saves time and money by speeding up procedures.<\/p>\n<p><strong>E-commerce software<\/strong> allows you to manage orders, fulfilment and inventory in a simple and intuitive way, and can be integrated with the company\u2019s management software, giving a strong boost to sales automation. It is also possible to save paper, as invoices can be created as PDFs and sent by email.<\/p>\n<p>Managing <strong>sales through B2B e-commerce<\/strong> can be a great help in daily operations, with significant advantages in terms of process optimisation and automation. More and more companies are choosing this type of software to manage their entire network of B2B relationships easily.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4lx8qb-f15db6c0260293042c11b77b8fff263e\">\n.flex_column.av-4lx8qb-f15db6c0260293042c11b77b8fff263e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4lx8qb-f15db6c0260293042c11b77b8fff263e av_one_half  avia-builder-el-10  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-k1lvgap6-5-5122c8cb9d50671b4c06cff606ff77d3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>B2C e-commerce:<\/strong><\/h2>\n<p>As for the <strong> B2C sector<\/strong>, we are more used to hearing about electronic commerce, and customers themselves appreciate the possibility of buying comfortably from home without having to travel.<\/p>\n<p>Another <strong>difference between B2B and B2C e-commerce<\/strong> concerns the users it targets. A <a href=\"https:\/\/www.weblink.it\/agenzia-web-varese\/e-commerce-b2c\/\"> <strong>B2C e-commerce<\/strong> <\/a>aimed at final users must convince them to purchase by stimulating desire and curiosity. It must therefore have an attractive structure and be constantly updated. Each product should have a detailed page with prices and descriptions, new products and offers should be highlighted, and real-time assistance should be provided. Final users must be guided and convinced that our product is right for them and better than the competition\u2019s.<\/p>\n<p>While a <strong>B2B user<\/strong> essentially wants a good deal and is also profit-oriented, the final user must perceive added value in the product, as they must benefit from using it and not profit from it. In this case too, e-commerce software can be <strong>integrated with management systems and CRM<\/strong> to store all contact data, understand buyers\u2019 interests and improve subsequent sales phases.<\/p>\n<\/div><\/section><\/div><div  class='hr av-4yis23-3fae7a56fb1e27f52a4f82f3be582fd2 hr-default  avia-builder-el-12  el_after_av_one_half  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n<section  class='av_textblock_section av-khnjfcbq-b6c30759af58174e4319db10fbbbc43f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>The main differences between B2B e-commerce and B2C e-commerce:<\/strong><\/h2>\n<\/div><\/section>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b7k6yl-75299113eaa2cba5d06edb246b8bdf8d\">\n.flex_column.av-b7k6yl-75299113eaa2cba5d06edb246b8bdf8d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b7k6yl-75299113eaa2cba5d06edb246b8bdf8d av_one_third  avia-builder-el-14  el_after_av_textblock  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khnjhnqu-52905560799b7722abf2126a04654d4e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>ORDERS<\/strong><\/p>\n<p style=\"text-align: center;\">A B2B e-commerce should have a section dedicated to the <strong>history<\/strong> of previous orders, with the possibility to <strong>reorder<\/strong> and automatically generate orders.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-znt4d-c70695df01c9e149aef82bce975e906c\">\n.flex_column.av-znt4d-c70695df01c9e149aef82bce975e906c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-znt4d-c70695df01c9e149aef82bce975e906c av_one_third  avia-builder-el-16  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khnjhvgp-4c86bd1b4cecabdff1b0967e0614d6bc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>PRICES<\/strong><\/p>\n<p style=\"text-align: center;\">In a B2B e-commerce, in addition to the standard price list, it is possible to add a <strong>customised list with discounts<\/strong> based on the quantity of product ordered or the type of customer.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b7k6yl-3-44ccf698177c78c641c50ba1889436a3\">\n.flex_column.av-b7k6yl-3-44ccf698177c78c641c50ba1889436a3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b7k6yl-3-44ccf698177c78c641c50ba1889436a3 av_one_third  avia-builder-el-18  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khnjjas3-19d9453b9dcf5da1bcc053fd78540f57 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>PAYMENTS AND SHIPPING<\/strong><\/p>\n<p style=\"text-align: center;\">In a B2B e-commerce, payment terms are usually <strong>customised<\/strong>. Shipping is calculated based on procurement times.<\/p>\n<\/div><\/section><\/div><div  class='hr av-28bbtn-c7aa1b8ef71541a96de72ae5a2a58307 hr-default  avia-builder-el-20  el_after_av_one_third  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n<section  class='av_textblock_section av-k1lvgap6-4-1037c82732202352619eec7e921a0f30 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>What strategies should be adopted for B2B and B2C e-commerce?<\/strong><\/h2>\n<p>To implement a successful <strong>B2B or B2C e-commerce strategy<\/strong>, several strategies need to be considered:<\/p>\n<h3><strong>Content marketing<\/strong><\/h3>\n<p>Content marketing is always an excellent way to lead your company to success. For B2C e-commerce, it is used to generate leads and promote the brand, while in a <strong>B2B<\/strong> e-commerce it is used to <strong>provide all the information<\/strong> the user is looking for.<\/p>\n<p>In other words, in <strong>B2C<\/strong> e-commerce the main goal is <strong>value creation<\/strong>: increasing brand awareness, informing users, encouraging word of mouth, and improving search engine positioning so you can be found more easily on Google.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Social Media Marketing<\/strong><\/h3>\n<p>Today, around <strong>2.56 billion users<\/strong> use social media.<\/p>\n<p>Especially in the B2C sector, around <strong>9 out of 10 consumers browse<\/strong> social media to make purchasing decisions. And that\u2019s not all. <strong>75% of people<\/strong> buy a product after seeing it on social media.<\/p>\n<p>However, even in B2B, it is important to use the right channels to sell products. That is why it is essential to integrate a <a href=\"https:\/\/www.weblink.it\/agenzia-web-varese\/soluzioni\/gestione-social-per-aziende-e-liberi-professionisti\/\">social media marketing<\/a> strategy into your e-commerce. By sharing your products or services, you can inform and engage users through an immediate connection.<\/p>\n<p><strong>Email marketing activities<\/strong><\/p>\n<p><strong>Email marketing<\/strong> <strong>in B2C<\/strong> refers to your brand\u2019s communications directed at consumers. It differs from <strong>B2B email marketing<\/strong>, which instead focuses on communications from one company to another.<\/p>\n<p><strong>But why is email marketing important?<\/strong><\/p>\n<p>It can <strong>reactivate inactive customers<\/strong>. Even the most famous brands have customers who remain inactive. Perhaps they are gone forever, or perhaps they have simply forgotten about you, and through email marketing you can win them back.<\/p>\n<p>It is a <strong>support tool for online sales<\/strong>: email is not only used to convince people to buy or remind them that your brand still exists. It is one of the most valuable tools for staying in touch with customers.<\/p>\n<h3><strong>SEO AND SEA<\/strong><\/h3>\n<p><strong><br \/>\n<\/strong>As for <strong>SEO (Search Engine Optimization) for e-commerce<\/strong>, it is extremely important.<\/p>\n<p>Optimising an e-commerce means <strong>being found by customers on Google<\/strong>: <strong>users find a website in search engine results<\/strong>, choose to land on the destination page through a specific channel, and ultimately proceed with the purchase through the cart and checkout process.<\/p>\n<p>Here are some <strong>SEO activities<\/strong> that should be implemented for your B2C or B2B e-commerce:<\/p>\n<ul>\n<li><strong>Add meta descriptions and tags<\/strong> to provide customers with more information and allow Google to recognise your website quickly.<\/li>\n<li>Use appealing titles for specific keywords for a <strong>B2C e-commerce<\/strong>, or <strong>more technical and complete titles<\/strong> for <strong>a B2B e-commerce<\/strong>; with persuasive headlines, you can attract customers\u2019 attention and increase clicks on your e-commerce.<\/li>\n<\/ul>\n<p>To reach your customer, you can also use search engine promotions: <strong>SEA<\/strong> (Search Engine Advertising).<\/p>\n<p>What are the functions of <strong>paid search advertising<\/strong>?<\/p>\n<p>Companies pay for the service, for example <a href=\"https:\/\/ads.google.com\/\">Google Ads<\/a>, only when a user clicks on your ads displayed at the top of the search engine results page.<\/p>\n<h3><strong>Mobile-Friendly E-commerce<\/strong><\/h3>\n<p>If your mobile ads, and not just apps, reach the right people, it will consequently be easier to get the right clicks. In Italy, <strong>85%<\/strong> <strong>of people<\/strong> <strong>buy via mobile device<\/strong><strong>.<\/strong> A <strong>responsive e-commerce<\/strong> can adapt to the device screen and ensures a better user experience.<\/p>\n<p>For example, your e-commerce on a mobile device should be easy to use, have large buttons that users can clearly see, and high-quality, clearly visible images.<\/p>\n<p>Despite the fundamental <strong>differences between B2B and B2C e-commerce<\/strong>, it is important to understand that <strong>any<\/strong> <strong>online store<\/strong> needs a showcase where products can be displayed, social channels where they can be promoted, and an effective, well-structured <a href=\"https:\/\/www.weblink.it\/agenzia-web-varese\/servizi\/seo-web-marketing\/\">marketing strategy<\/a> based on sales objectives.<\/p>\n<\/div><\/section>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b7k6yl-1-f7eda8d0b352383d303c44393f41aabc\">\n.flex_column.av-b7k6yl-1-f7eda8d0b352383d303c44393f41aabc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b7k6yl-1-f7eda8d0b352383d303c44393f41aabc av_one_fifth  avia-builder-el-22  el_after_av_textblock  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-znt4d-2-e85cffc7b3a3d17fa0c625a856f57641\">\n.flex_column.av-znt4d-2-e85cffc7b3a3d17fa0c625a856f57641{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-znt4d-2-e85cffc7b3a3d17fa0c625a856f57641 av_three_fifth  avia-builder-el-23  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  column-top-margin'     ><form action=\"https:\/\/www.weblink.it\/en\/b2b-e-commerce-and-b2c-e-commerce\/\" method=\"post\" data-fields-with-error=\"Found errors in the following field(s):\" class=\"avia_ajax_form av-form-labels-visible   avia-builder-el-24  avia-builder-el-no-sibling   \" data-avia-form-id=\"1\" data-avia-redirect='' ><h3 class=''>Vorresti una mano per migliorare le performance del tuo ecommerce B2B o B2C oppure desideri aprirne uno? Lasciaci i tuoi dati, saremo felici di aiutarti! <\/h3><fieldset><p class='  first_form  form_element form_fullwidth' id='element_avia_1_1'><label for=\"avia_1_1\">Nome <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_1_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_1_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_2_1'><label for=\"avia_2_1\">E-Mail <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_2_1\" class=\"text_input is_email\" type=\"text\" id=\"avia_2_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_3_1'><label for=\"avia_3_1\" class=\"textare_label hidden textare_label_avia_3_1\">Messaggio <abbr class=\"required\" title=\"required\">*<\/abbr><\/label><textarea  name=\"avia_3_1\" class=\"text_area is_empty\" cols=\"40\" rows=\"7\" id=\"avia_3_1\" ><\/textarea><\/p><p class=\"hidden\"><input type=\"text\" name=\"avia_4_1\" class=\"hidden \" id=\"avia_4_1\" value=\"\" \/><\/p><div id='avia_5_1' class='av-recaptcha-area  first_form  form_element form_fullwidth av-last-visible-form-element '  data-container_class=\"\" data-custom_class=\"\" data-context=\"av_contact_form\" data-token_input=\"av_recaptcha_token\" data-version=\"avia_recaptcha_v3\" data-theme=\"light\" data-size=\"normal\" data-score=\"0.5\" data-text_to_preview=\"\" data-value=\"\"><div class=\"av-google-badge-message hidden\">This site is protected by reCAPTCHA and the Google <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener noreferrer\">Privacy Policy<\/a> and <a href=\"https:\/\/policies.google.com\/terms\" target=\"_blank\" rel=\"noopener noreferrer\">Terms of Service<\/a> apply.<\/div><\/div><p class=' av_form_privacy_check av_contact_privacy_check first_form  form_element form_fullwidth' id='element_avia_6_1'><input  name=\"avia_6_1\" class=\"input_checkbox is_empty\" type=\"checkbox\" id=\"avia_6_1\" value=\"true\"\/><label class=\"input_checkbox_label\" for=\"avia_6_1\">I declare that I have read, understood and accepted the <a href=\"https:\/\/www.weblink.it\/en\/privacy-policy\/\"> privacy information<\/a>. <abbr class=\"required\" title=\"required\">*<\/abbr><\/label><\/p><p class=\"form_element \"><input type=\"hidden\" value=\"1\" name=\"avia_generated_form1\" \/><input type=\"submit\" value=\"Inviare\" class=\"button\" onclick=\" dataLayer.push({'event': 'form-submission'}); \" data-sending-label=\"Sending\"\/><\/p><\/fieldset><div class=\"avia-disabled-form\">This contact form is deactivated because you refused to accept Google reCaptcha service which is necessary to validate any messages sent by the form.<\/div><\/form><div id=\"ajaxresponse_1\" class=\"ajaxresponse ajaxresponse_1 hidden\"><\/div><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wt831-81f701c7944ff720bd4fea0310872ea2\">\n.flex_column.av-1wt831-81f701c7944ff720bd4fea0310872ea2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1wt831-81f701c7944ff720bd4fea0310872ea2 av_one_fifth  avia-builder-el-25  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":20666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"B2B and B2C E-commerce: Differences and Strategies","_seopress_titles_desc":"Discover the main differences between B2B and B2C e-commerce and the best strategies to improve sales, marketing, SEO and user experience.","_seopress_robots_index":"","_seopress_analysis_target_kw":"","footnotes":""},"categories":[435],"tags":[533,534,535,536,436],"class_list":["post-20914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articoli-en","tag-differenze-ecommerce-b2b-b2c-en","tag-ecommerce-b2b-en","tag-ecommerce-b2c-en","tag-piattaforme-per-vendere-online-en","tag-vendere-online-en"],"_links":{"self":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/posts\/20914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/comments?post=20914"}],"version-history":[{"count":4,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/posts\/20914\/revisions"}],"predecessor-version":[{"id":20952,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/posts\/20914\/revisions\/20952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/media\/20666"}],"wp:attachment":[{"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/media?parent=20914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/categories?post=20914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.weblink.it\/en\/wp-json\/wp\/v2\/tags?post=20914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}