{"id":20954,"date":"2026-05-04T16:57:12","date_gmt":"2026-05-04T14:57:12","guid":{"rendered":"https:\/\/www.weblink.it\/?p=20954"},"modified":"2026-05-04T16:57:12","modified_gmt":"2026-05-04T14:57:12","slug":"how-to-choose-the-best-platform-to-sell-online","status":"publish","type":"post","link":"https:\/\/www.weblink.it\/en\/how-to-choose-the-best-platform-to-sell-online\/","title":{"rendered":"How to Choose the Best Platform to Sell Online"},"content":{"rendered":"<div id='introarticolo'  class='avia-section av-k1lw4axz-f4b51159d4569c40aa7c7dc267523bb3 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20954'><div class='entry-content-wrapper clearfix'>\r\n\r\n<section  class='av_textblock_section av-k1lvgap6-822e3b82635014cdbf6a8a495ef96cc4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1><strong>How to Choose the Best Platform to Sell Online<\/strong><\/h1>\n<\/div><\/section>\r\n\r\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20954'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3vnlir-1697bb76945013535826761795e6a416\">\n.flex_column.av-3vnlir-1697bb76945013535826761795e6a416{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3vnlir-1697bb76945013535826761795e6a416 av_one_half  avia-builder-el-2  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kh4v1q6l-89255d6609ca44a2032d2f1ca89a8d6c\">\n.avia-image-container.av-kh4v1q6l-89255d6609ca44a2032d2f1ca89a8d6c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kh4v1q6l-89255d6609ca44a2032d2f1ca89a8d6c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kh4v1q6l-89255d6609ca44a2032d2f1ca89a8d6c av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20953 avia-img-lazy-loading-not-20953 avia_image ' src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/quale-piattaforma-scegliere-per-vendere.jpeg\" alt='quale piattaforma scegliere per vendere online' title='quale-piattaforma-scegliere-per-vendere'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/quale-piattaforma-scegliere-per-vendere.jpeg 1920w, https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/quale-piattaforma-scegliere-per-vendere-300x169.jpeg 300w, https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/quale-piattaforma-scegliere-per-vendere-1030x579.jpeg 1030w, https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/quale-piattaforma-scegliere-per-vendere-768x432.jpeg 768w, https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/quale-piattaforma-scegliere-per-vendere-1536x864.jpeg 1536w, https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/quale-piattaforma-scegliere-per-vendere-1500x844.jpeg 1500w, https:\/\/www.weblink.it\/wp-content\/uploads\/2026\/04\/quale-piattaforma-scegliere-per-vendere-705x397.jpeg 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tyk9f-893e13540e8af7357d6de8025bef1dc4\">\n.flex_column.av-1tyk9f-893e13540e8af7357d6de8025bef1dc4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1tyk9f-893e13540e8af7357d6de8025bef1dc4 av_one_half  avia-builder-el-4  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k1lvgap6-6-84737c0170d0c196cc1f8ad880069d6b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The platforms available on the market to <strong>open an online store<\/strong> are countless. It can be difficult to navigate through the many features and choose the one that best suits your business.<\/p>\n<h3><strong>How do you choose the right platform to sell online?<\/strong><\/h3>\n<\/div><\/section><\/div><div  class='hr av-2vsg1f-cbc60752533e9636c2193edfbd0855fe hr-default  avia-builder-el-6  el_after_av_one_half  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n<section  class='av_textblock_section av-k1lvgap6-5-5122c8cb9d50671b4c06cff606ff77d3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If you don\u2019t have technical skills or in-depth knowledge of the topic, it can be complex. It is certainly necessary to rely on a consultant who can analyse all your needs and propose the most suitable solution.<\/p>\n<p>There are several parameters to evaluate before making a decision: you need to understand which integrations or customisations you require, your business logic, order management, and much more\u2026<\/p>\n<p>To help you understand better, here are the features of the two <strong>best platforms to sell online<\/strong> according to our experience.<\/p>\n<\/div><\/section>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7kjjqr-b4057eb4ea9bdb7efa46e30dd0a2dd50\">\n.flex_column.av-7kjjqr-b4057eb4ea9bdb7efa46e30dd0a2dd50{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7kjjqr-b4057eb4ea9bdb7efa46e30dd0a2dd50 av_one_half  avia-builder-el-8  el_after_av_textblock  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-k1lvgap6-4-1037c82732202352619eec7e921a0f30 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>The first platform we analyse is WooCommerce.<br \/>\nHere are its advantages:<\/strong><\/h3>\n<p><strong>Professional yet simple<\/strong><\/p>\n<p>Integrated into the well-known <a href=\"https:\/\/it.wordpress.org\/\"> <strong>WordPress CMS<\/strong><\/a>, WooCommerce is a fast, simple, and effective solution that can also meet more specific needs, as it allows progressive implementation of features.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6f4umb-6d634686aab9eb222e53327b62187cd8\">\n.flex_column.av-6f4umb-6d634686aab9eb222e53327b62187cd8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6f4umb-6d634686aab9eb222e53327b62187cd8 av_one_half  avia-builder-el-10  el_after_av_one_half  el_before_av_textblock  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kh4qobs5-763526a2c3a762b05527ff7a33d3399b\">\n.avia-image-container.av-kh4qobs5-763526a2c3a762b05527ff7a33d3399b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kh4qobs5-763526a2c3a762b05527ff7a33d3399b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kh4qobs5-763526a2c3a762b05527ff7a33d3399b av-styling- avia-align-center  avia-builder-el-11  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7610 avia-img-lazy-loading-not-7610 avia_image ' src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/11\/woocommerce.png\" alt='woocommerce' title='woocommerce'  height=\"1267\" width=\"1267\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/11\/woocommerce.png 1267w, https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/11\/woocommerce-300x300.png 300w, https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/11\/woocommerce-1030x1030.png 1030w, https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/11\/woocommerce-80x80.png 80w, https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/11\/woocommerce-768x768.png 768w, https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/11\/woocommerce-36x36.png 36w, https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/11\/woocommerce-180x180.png 180w, https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/11\/woocommerce-705x705.png 705w\" sizes=\"(max-width: 1267px) 100vw, 1267px\" \/><\/div><\/div><\/div><\/div>\r\n\r\n<section  class='av_textblock_section av-k1lvgap6-3-fbd9ad516bf3c70975d8127446068334 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Flexible <\/strong><\/p>\n<p>Products can be categorised, new items can be added, storefronts can be customised virtually, personalised payment solutions can be offered, and the purchasing and checkout process can be simplified.<\/p>\n<p><strong>Versatile and customisable<\/strong><\/p>\n<p><a href=\"https:\/\/woocommerce.com\/\">WooCommerce<\/a> offers around 40 different themes to choose from: once a theme is selected, colours and styles can be set and modified at any time. A wide range of banners, graphics, and colours makes the platform highly customisable.<\/p>\n<p><strong>SEO &amp; Mobile friendly<\/strong><\/p>\n<p>WooCommerce is designed to ensure maximum search engine indexing and guarantees perfect display across all devices: desktop, tablet, and smartphone.<\/p>\n<p><strong>WooCommerce features<\/strong><\/p>\n<p><strong>Product, customer, and order management:<\/strong> essential factors to increase customer satisfaction and encourage repeat purchases in your <strong>online store<\/strong>. With WooCommerce, managing the number of products is easy.<\/p>\n<p><strong>Payment systems:<\/strong> purchases can be made using any payment method available in Italy and abroad (e.g. PayPal, PostePay, cash on delivery, etc.)<\/p>\n<p><strong>Feedback:<\/strong> all products can be reviewed.<\/p>\n<p><strong>Shipping methods:<\/strong> hundreds of plugins for major global shipping providers can be integrated into the platform.<\/p>\n<p><strong>WooCommerce<\/strong> is, in our opinion, a solution well-suited to small and medium-sized businesses without extremely complex requirements.<\/p>\n<\/div><\/section>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4lx8qb-f9d0d378898e149f10b16822174ccfef\">\n.flex_column.av-4lx8qb-f9d0d378898e149f10b16822174ccfef{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4lx8qb-f9d0d378898e149f10b16822174ccfef av_one_half  avia-builder-el-13  el_after_av_textblock  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-k1lvgap6-2-1fe39e17d7699ff0b09b876216003da3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>The second platform we analyse for selling online is NopCommerce<\/strong><\/h3>\n<p><a href=\"https:\/\/www.nopcommerce.it\/\"><strong>NopCommerce<\/strong><\/a> is an open-source software developed using <a href=\"http:\/\/asp.net\/\"><strong>ASP.NET<\/strong><\/a> technology. It is extremely feature-rich thanks to a large community that continuously contributes to its development by creating templates and plugins, keeping the platform constantly updated.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33hslv-9d76bd2eb3e578bc2d2adb751adb5f89\">\n.flex_column.av-33hslv-9d76bd2eb3e578bc2d2adb751adb5f89{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-33hslv-9d76bd2eb3e578bc2d2adb751adb5f89 av_one_half  avia-builder-el-15  el_after_av_one_half  el_before_av_textblock  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kh4qoh4d-9bab2e9b5a90ba109fe4521be32d42e9\">\n.avia-image-container.av-kh4qoh4d-9bab2e9b5a90ba109fe4521be32d42e9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kh4qoh4d-9bab2e9b5a90ba109fe4521be32d42e9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kh4qoh4d-9bab2e9b5a90ba109fe4521be32d42e9 av-styling- avia-align-center  avia-builder-el-16  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7608 avia-img-lazy-loading-not-7608 avia_image ' src=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/11\/logonop.png\" alt='nopcommerce' title='logonop'  height=\"280\" width=\"280\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/11\/logonop.png 280w, https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/11\/logonop-80x80.png 80w, https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/11\/logonop-36x36.png 36w, https:\/\/www.weblink.it\/wp-content\/uploads\/2020\/11\/logonop-180x180.png 180w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/div><\/div><\/div><\/div>\r\n\r\n<section  class='av_textblock_section av-k1lvgap6-1-8aa729b84596c0580894d6421218d989 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>NopCommerce<\/strong> offers a complete set of features and was created with the goal of building a storefront that facilitates product sales, regardless of the type of product. It is optimised to showcase products in all their aspects, promote them <a href=\"https:\/\/www.weblink.it\/agenzia-web-varese\/servizi\/seo-web-marketing\/\"><strong>through digital marketing tools<\/strong><\/a>, and make them easily searchable online according to SEO rules.<\/p>\n<p>It provides many templates, themes, and plugins that allow easy customisation based on needs, enabling the site to grow and evolve over time.<\/p>\n<p>It simplifies website and product catalogue management through a simple yet powerful admin interface.<\/p>\n<p>It includes a set of <a href=\"https:\/\/it.wikipedia.org\/wiki\/Application_programming_interface\">API<\/a> and allows the creation of new APIs to <strong>connect the e-commerce to management systems<\/strong> or other external elements (ERP, CRM, LMS).<\/p>\n<p><strong>The NopCommerce platform<\/strong> features both an intuitive admin panel that allows companies to manage product catalogues and all marketing, commercial, administrative, and technical aspects of the online store, and a user interface that enables customers to browse and purchase products easily.<\/p>\n<p><strong>What are the advantages of the NopCommerce platform?<\/strong><\/p>\n<ol>\n<li><strong> It has numerous features:<\/strong><\/li>\n<\/ol>\n<p>It can host an unlimited number of products and categories<\/p>\n<p>It has a simple and user-friendly control panel<\/p>\n<p>Mobile commerce, responsive by design<\/p>\n<p>Built-in security thanks to <a href=\"http:\/\/asp.net\/\">ASP.NET<\/a><\/p>\n<p>SSL support<\/p>\n<p>Advanced product search<\/p>\n<p>Sophisticated user management (roles)<\/p>\n<p>Fast checkout<\/p>\n<p>Wishlist creation<\/p>\n<p>Customisable email addresses<\/p>\n<p>Password recovery<\/p>\n<p>Supports various payment systems<\/p>\n<p>Multistore functionality<\/p>\n<ol start=\"2\">\n<li><strong> NopCommerce is already SEO-optimised, <\/strong>as it includes <a href=\"https:\/\/support.google.com\/webmasters\/answer\/156184?hl=it\"><strong>Sitemaps<\/strong><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Microdata_(HTML)\"><strong>Microdata<\/strong><\/a>, <a href=\"https:\/\/it.wikipedia.org\/wiki\/Breadcrumb\"><strong>Breadcrumbs<\/strong><\/a>, and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Canonical_link_element\"><strong>canonical URLs<\/strong><\/a>. It can also be connected to Google Analytics.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li><strong> It includes many features to support promotion and marketing <\/strong>such as displaying best-selling products, affiliate programs, reward points, discounts, coupons, gift cards, and product reviews and ratings.<\/li>\n<li><strong> It offers many product management features. <\/strong>For example, you can add product attributes, downloadable eBooks, multiple images, promotional products, and product tags.<\/li>\n<\/ol>\n<p>You can add all product attributes, downloadable eBooks, multiple images, promotional products, and much more.<\/p>\n<p>According to our experience, WooCommerce and NopCommerce are among the best <strong>platforms for selling online.<\/strong> They are suitable for any type of need, highly customisable, and with some study can also be used by those with limited technical skills. Despite their ease of use, the best way <strong>to open an online store<\/strong> tailored to your needs and achieve the desired results is to rely on professionals.<\/p>\n<p style=\"text-align: center;\">Would you like to <a href=\"https:\/\/www.weblink.it\/en\/?p=20962\"><strong>open an online store<\/strong><\/a> using <strong>NopCommerce or WooCommerce<\/strong> but don\u2019t know how to do it?<br \/>\nWe can support you in creating a tailor-made online store that meets your needs.<\/p>\n<p style=\"text-align: center;\">Contact us to request any information.<\/p>\n<\/div><\/section>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b7k6yl-75299113eaa2cba5d06edb246b8bdf8d\">\n.flex_column.av-b7k6yl-75299113eaa2cba5d06edb246b8bdf8d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b7k6yl-75299113eaa2cba5d06edb246b8bdf8d av_one_fifth  avia-builder-el-18  el_after_av_textblock  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-znt4d-c70695df01c9e149aef82bce975e906c\">\n.flex_column.av-znt4d-c70695df01c9e149aef82bce975e906c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-znt4d-c70695df01c9e149aef82bce975e906c av_three_fifth  avia-builder-el-19  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  column-top-margin'     ><form action=\"https:\/\/www.weblink.it\/en\/how-to-choose-the-best-platform-to-sell-online\/\" method=\"post\" data-fields-with-error=\"Found errors in the following field(s):\" class=\"avia_ajax_form av-form-labels-visible   avia-builder-el-20  avia-builder-el-no-sibling   \" data-avia-form-id=\"1\" data-avia-redirect='' ><h3 class=''>Lasciaci i tuoi dati e ti ricontatteremo! 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