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21100 Varese, Italy
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A Christmas unlike any other, but not at the holiday table, where a good artisanal panettone is always a must. A traditional and iconic product that this year, more than ever, embraced innovation by arriving on online sales platforms.
Online purchases were particularly driven by young families seeking high-quality, artisanal products that are easily accessible through e-commerce.
Two standout successes in online sales this Christmas were the Gift Card from the ristorante Crotto Valtellina and the Panettoni “Valbuzzi”, born from the passion of Chef Roberto Valbuzzi. Three types of ‘Valbuzzi’ Panettoni were created (Traditional, Valtellina, and a more unique one with olives, dark chocolate, and EVO oil), which, in just a few days, graced tables across Italy.
We’ve been collaborating with Roberto Valbuzzi for years, and we’re proud to have contributed to these successes by developing both the e-commerce platform for his delicious panettone and the website for his restaurant, Crotto Valtellina.
Our e-commerce solutions meet every need
Here’s what we specifically handled to ensure ease of purchase, order tracking, and management for the ‘Valbuzzi’ Panettoni e-commerce platform:
- Since these are artisanal products, they are limited in quantity. We implemented inventory management and monitoring on the e-commerce site to provide notifications when stock levels fall below a certain threshold.
- Integration of a system to track shipments via Bartolini courier, enabling customers to track their orders by entering a tracking code.
- Addition of a shipping cost calculator that adjusts based on the number of items purchased.
- The ability to close online sales on public holidays.
- Capability to export orders in Excel format for better monitoring and management of sales.
- Integration with ‘Facebook for WooCommerce,’ allowing customers to access the product catalog directly from social media platforms (Facebook and Instagram).
These are all implementations we developed to meet our client’s specific needs.
At Weblink, we prioritize creating personalized solutions while always guaranteeing professionalism and expertise.
Our clients’ success is our success.
