We live in an increasingly competitive digital world, where building effective Brand Awareness is a growing challenge. But what does Brand Awareness actually mean? Brand Awareness is a brand’s ability to be recognized by the public. Strong Brand Awareness not only attracts more customers but also builds trust and sets the brand apart from the […]
In the era of digitalization, growth opportunities for small and medium-sized enterprises (SMEs) are more accessible than ever. Thanks to digital technologies and e-commerce, businesses can overcome traditional barriers and compete on a global scale. But how can companies leverage e-commerce and digital technologies to take their business to the next level? By investing in […]
In increasingly globalized, fluid, and digital markets, opportunities for Italy’s 5 million businesses are limitless. A particular focus has always been on Sales Management, which is crucial for increasing sales and revenue. Achieving these ambitious goals requires the use of suitable tools, with indispensable support coming from digital solutions. Today, a business’s success is closely […]
The advent of artificial intelligence (AI) has led to exponential growth in data processing, process automation, and computational intelligence. From autonomous driving to computer-assisted medical diagnosis, AI is revolutionizing numerous sectors, delivering tangible benefits in terms of efficiency, precision, and innovation. However, the rapid development of AI has also raised several concerns, including bias and […]
Do you still think Social Media Marketing is useless? Do you believe having a Social Media Strategy means creating viral content? In this article, we debunk 10 common myths about the world of Social Media. 1. “Managing Social Media is easy and takes little time.” While it may seem simple, successfully managing Social Media requires […]
If there is one thing the advent of the digital era has brought with it, it is the explosion of e-commerce. Today, electronic commerce has become a fundamental pillar for businesses of all sizes and industries. However, the success of an e-commerce site is not automatically guaranteed. It requires a well-thought-out strategy and a focus […]
On February 17th, the Digital Service Act (DSA) came into force, marking a significant regulatory response to the contemporary digital market. This framework emphasizes the critical need for transparency and accountability online. Designed to balance innovation and safety, it imposes new obligations on intermediary service providers, such as drafting and disclosing annual content moderation reports […]
It’s official: Starting from march 2024, Google will discontinue websites created through Google My Business. This announcement was made via a press release from Mountain View. Websites created using Google Business Profiles will be phased out, with a redirect to the company profiles remaining active until June 10, 2024. A few details about Google Business […]
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