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Grey and yellow are the Pantone colours of 2021

Pantone is the U.S. company founded in the 1950s and specialised in graphic technologies and colour cataloguing. For years, it has been pursuing a process of diversification and brand extension, leading up to 2000, when it decided to establish the “Colour of the Year”.

Pantone’s announcement is always highly anticipated because its choice naturally influences the design and fashion trends of the year.

But what is the brand’s real goal?

Creating brand awareness through wonderful combinations of advertising, visibility and always spot-on positioning.

What do you think? Did Pantone succeed again this year?