Phase 3:
Our Tips

For Restarting Your Business

The health emergency has put everyone to the test; many companies were forced to close for weeks, others remained open but with major restrictions or with employees working remotely… Now it’s time to start again with positivity and new initiatives.

6 tips to restart effectively — Image: Designed by vectorjuice / Freepik

Are you ready?

In recent weeks, we have realised how important it has become to have a digital presence; whether it is to sell products online, communicate with customers, or reach new ones.

Improving your existing digital channels, communicating effectively, and launching new initiatives is essential, especially at this time, to retain customers and stay competitive.

Having worked in the digital field for many years, we have put together some useful tips to improve your online presence.

1. Create a social media communication strategy

Do you know what the goal of a communication strategy for your social channels should be?

The goal of a social communication strategy is not always just to attract an audience interested in your business and then sell your products or services; in situations like these, it can also serve as encouragement and support. Communicating your brand’s closeness and solidarity to your audience will strengthen loyalty among existing customers and help you reach new ones.

social media communication

Create engaging content for your audience, plan and schedule your posts and articles, try to monitor performance to evaluate results, and consider paid ads to reach new users through targeted campaigns.

If you don’t have enough time to manage your social media or need advice, click here!

2. Do you have a physical store? Create your online shop

The web has radically changed the world of buying and selling and is becoming increasingly crowded with e-commerce sites, especially in times like these.

Online sales

A Nielsen study shows an 80% increase in online sales compared to the previous year.

Opening an e-commerce store not only allows you to increase sales but also reduce costs. You don’t necessarily need physical locations to sell, as your online store is always open.

Would you like advice on opening an online store? Rely on our experience and expertise.

Click here

3. Take care of your online image

There are times when your online image is the only way to communicate your company values to customers. Does your business stand out? Does it appear unique to your customers?

We recommend taking care of every visual aspect, considering a new logo if necessary, or simply refreshing your image to achieve a result that presents your business in a completely new light.

Need help or advice? Click here

4. Get found on Google by your customers

You have probably already heard of a SEO strategy. It stands for Search Engine Optimization and includes a set of techniques and operations that allow a website to rank in the SERP (Search Engine Results Page).

SEO strategy

According to Seozoom, searches for products and services have increased by 40% in recent months, regardless of the sector. Start an SEO strategy based on careful analysis of your website content, adding relevant titles and keywords to attract search engines. Without a solid SEO strategy, your website risks disappearing and never being seen by users.

Would you like a no-obligation consultation?
Click here

5. Take care of your website

As mentioned above, an online presence is extremely important. Google searches have increased significantly recently, and users are now used to looking for all kinds of information online.Your website should not be static: take care of it and keep it constantly updated.For example, we recommend creating a blog section where you can publish interesting articles that engage your audience, or creating e-books that your customers can download.Do you need ideas to renew your website?Click here

6. Create a company app

A company app brings your business closer to both employees and customers. Make your business dynamic and innovative, enhancing customer loyalty and experience, especially in the consumer world.

We offer iOS and Android app development services to bring your ideas and projects to life.

Want to learn more?

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Ready-to-use products and solutions:

To meet the most common needs, we offer solutions that are immediately usable and extremely easy to adopt.

Toolbox
E-commerce for hardware stores and industrial retailers.
Toolbox provides complete catalogs from leading global manufacturers of tools and industrial items.

order app for sales agents

Upp Orders

The complete solution for order collection. Want to collect orders faster while reducing administrative and printing costs? Try Upp Orders, the app for sales agents available on iPad and Android tablets.

risto pack